CSTV Partners with Leading Technology Companies Akamai, Entriq and The FeedRoom to Enhance The NCAA March Madness on Demand User Experience.

NEW YORK -- NCAA(R) March Madness(R) on Demand, Powered By CSTV.com, Will Deploy Latest Interactive Technology to Provide Fans With Most Personalized, Interactive Online Experience of Any Sporting Event

CSTV Networks (www.CSTV.com) has partnered with leading technology companies Akamai, Entriq and The FeedRoom to enhance the NCAA(R) March Madness(R) on Demand user experience, providing fans with the most personalized interactive online experience of any sporting event. NCAA(R) March Madness(R) on Demand, powered by CSTV.com, will bring college basketball fans with exclusive live streaming video of CBS Sports telecasts of the NCAA Division I Men's Basketball Championship, which commence Thursday, March 17.

"We have brought in companies who are leaders in their respective fields to ensure that college basketball fans have the smoothest, most seamless NCAA(R) March Madness(R) on Demand experience," said Brian Bedol, president and CEO, CSTV Networks. "The combined resources and expertise of Akamai, Entriq and The FeedRoom will result in fans receiving a premium multimedia experience and will enable us to smoothly handle the tremendous volume of fans attracted to the greatest spectacle in college sports."

With NCAA(R) March Madness(R) on Demand, powered by CSTV.com, fans can watch the live CBS Sports broadcasts of the upcoming NCAA Men's Division I Basketball Tournament on their computers, following the action as it is broadcast by CBS Sports. NCAA(R) March Madness(R) on Demand will offer exclusive live and on-demand streaming video of up to the first 56 NCAA Tournament games on an out-of-market basis, through the regional semi-finals, and will also feature streaming video of interviews and pre-and post-game press conferences, in addition to video highlights. Webcasts of games broadcast by CBS Sports in fans' local markets will be subject to blackouts.

Subscription packages are priced at $19.95. Fans can log on to CSTV.com or NCAASports.com for additional NCAA(R) March Madness(R) on Demand subscription information.

Akamai Technologies (NASDAQ: AKAM) will provide content delivery of NCAA(R) March Madness(R) on Demand's interactive multimedia, including streaming audio of tournament games, press conferences and game highlights. Akamai's technology ensures that fans will experience high quality streaming, site reliability, and various customization and personalization options. Akamai serves as the content and streaming distribution provider on an ongoing basis for CSTV.com and its network of 180 official athletic sites of colleges and conferences.

Entriq's technology solution will handle three of the most important considerations for companies moving high-profile content online: content security, billing, and customer management. Entriq's technology ensures that NCAA(R) March Madness(R) on Demand content is streamed in a secure manner and is viewed easily by only authorized subscribers. Entriq gives CSTV control over how and when online footage is accessed and geographic controls for specifying where content is available and for how long. With Entriq, CSTV also can assign various subscription pricing models and offer e-mail and live chat customer support.

The FeedRoom is producing and hosting NCAA(R) March Madness(R) on Demand in association with CSTV Networks. For the second consecutive year, The FeedRoom's custom-designed video application, combined with live signal acquisition, high-quality content encoding services, and pioneering back-end technologies, ensure that NCAA(R) March Madness(R) on Demand fans will tune into a state-of-the-art online viewing experience. The FeedRoom's highly intuitive interface provides one-click access to a wide range of tournament coverage, while live game streams, full-screen video display, and rapid turnaround of on demand content will keep NCAA fans glued to their PCs.

CSTV secured the exclusive video streaming rights for out of market game coverage of the NCAA Division I Men's Basketball Championship in a multi-year agreement with CBS SportsLine.com and the NCAA that begins with the 2005 tournament. CBS SportsLine.com, a leading Internet sports media organization and a division of CBS Sports, has the rights to produce, host and manage the official NCAA Championship Web site, NCAASports.com, as well as the Internet rights to the Division I Men's Basketball Championship and 87 other championships.

CSTV Networks is a multi-media company that consists of the first-ever 24-hour college sports television network, College Sports TV; the leading college sports online network, CSTV.com; and the first ever 24-hour college sports radio network, SIRIUS College Sports Radio. Through its numerous platforms, CSTV provides more live college sports games, events, news, information, analysis and broadband content, and reaches more college sports fans, than any other company.

College Sports TV, voted the No. 1 emerging cable network among operators in a 2003 Beta research study, televises regular season and championship event coverage from over 35 men's and women's sports across every major collegiate athletic conference, as well as many NCAA and NAIA Championships.

CSTV.com, the most-trafficked college sports Web site, and its network of 180 official athletic sites are the No. 1 online source for college sports broadband content, news, information, scores and analysis. SIRIUS College Sports Radio broadcasts a comprehensive package of college football and basketball games from teams representing 16 conferences, including the Big Ten, Big 12, BIG EAST, Pac-10 and SEC, in addition to Notre Dame.

CSTV was co-founded by President and CEO Brian Bedol, Chairman Steve Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN. It is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.