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CSTV: College Sports Television Plans to Acquire Official College Sports Network -OCSN-, the Largest Dedicated Network of College Sports News and Information in Any Medium.


Sports Editors/Television / Multimedia Writers

NEW YORK--(BUSINESS WIRE)--Nov. 19, 2003

CSTV CSTV College Sports Television
CSTV Copy Salary Table Version
: College Sports Television:

-- 7.5 Million College Sports Fans Generated

-- 167 Million Page Views on OCSN OCSN Official College Sports Network
OCSN Online Computer Service Network
OCSN Officer Candidate Seaman (US Navy Baccalaureate Degree Completion Program) 
 Last Month

-- OCSN Operates Web, E-Commerce, Multi-Media Sites For More Than

145 College Athletic Departments And Conferences, Including

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Area, 52,586 sq mi (136,198 sq km). Pop.
, Tennessee, UCLA UCLA University of California at Los Angeles
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CSTV: College Sports Television, the fastest growing independent cable network, has signed a definitive agreement to acquire the Official College Sports Network (OCSN) from Student Advantage, Inc. The OCSN network (www.ocsn.com), the largest, most-trafficked network of college sports news and information in any medium, attracted 7.5 million unique users and generated more than 167 million page views in October.

OCSN builds, hosts, maintains and markets official Web sites for more than 145 college athletic departments, conferences and related associations, and also operates CollegeSports.com, the most-trafficked Web site devoted exclusively to college sports news and information. More than 1,000 collegiate administrators around the nation continuously feed news, information and statistics to OCSN's sites.

"The acquisition of OCSN will accelerate our efforts to build the new home of college sports across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. ," said Brian Bedol, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CSTV. "Regardless of the season, college sports fans log on to OCSN's official sites multiple times each day, seeking out the latest news and information on their favorite teams. The OCSN network of sites gives CSTV a daily dialogue with the most passionate, valuable demographic in college sports, thus enabling us to provide enhanced value to our partner universities, conferences, distributors and sponsors."

More than 50 percent of the college athletic departments that have NCAA NCAA
abbr.
National Collegiate Athletic Association
 Division I-A football are OCSN partners, including 10 of the top 15 schools represented in this week's Bowl Championship Series standings: Ohio State, Southern California, Georgia, Tennessee, Texas Christian, Washington State, Florida State, Miami (Fla.), Miami (Ohio) and Mississippi.

"We currently enjoy very productive relationships with both OCSN and CSTV," said Andy Geiger, athletic director, The Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. . "We look forward to their combined resources providing greater benefits for our student-athletes and alumni."

OCSN provides audio and video of games, coaches' shows and press conferences for more than 50 schools through its "College Sports Pass" subscription service with RealNetworks, Inc (Nasdaq: RNWK RNWK Real Networks (stock symbol) ). Last year, subscribers to "College Sports Pass" had access to over 2,000 live events, including football and men's and women's basketball, volleyball, soccer, softball, baseball and others.

OCSN is also the nation's largest seller of college-licensed merchandise on the Internet through its network of official online stores. OCSN has managed more than 100,000 licensed merchandise transactions since January. OCSN sites also offer live in-game statistics for college basketball, football, baseball and softball through its "Gametracker" service, enabling fans to follow their favorite teams' games in real time over the Internet.

The OCSN network features more than 325 advertisers, including American Express, AT&T, Discover Card, EA Sports, Forbes, Ford, Microsoft, Nextel, Sony and UPS.

The OCSN network audience:

-- OCSN consistently ranks number one among all sports sites in

percentage of users with a household income of more than

$150,000, and in percentage of users who are male age 25-34*

-- 65 percent have college degrees**

-- 59 percent have broadband connections**

-- 71 percent spend 1-3 hours on the Internet per day**

The purchase, which combines the on-air home of college sports with the online home of college sports, will enable CSTV to bring additional exposure and revenue opportunities to colleges and conferences. CSTV's distribution partners will also benefit as OCSN extends the CSTV integrated platform into local market college and distribution affiliate communities. Marketers seeking to create a one-to-one marketing experience can activate millions of passionate college sports fans and alumni with integrated and customized national, local and school-specific marketing programs.

CSTV (www.cstv.com), the first 24-hour college sports network, is available to approximately 15 million homes nationally on cable and satellite. The network is available on Adelphia and Insight systems, among others, and is also available on DirecTV (channel 610). For information on CSTV availability in particular markets, consumers can log on to www.cstv.com or call their cable or satellite operator.

CSTV: College Sports Television televises regular season and championship event coverage in football, basketball, baseball, hockey, soccer and other sports from the ACC See adaptive cruise control. , Atlantic 10, Big East, Big Sky, Big Ten, Big 12, Big West and Conference USA, as well as the Ivy League, Mountain West, Pac-10, SEC, Sun Belt, WAC WAC (Women's Army Corps), U.S. army organization created (1942) during World War II to enlist women as auxiliaries for noncombatant duty in the U.S. army. Before 1943 it was known as the Women's Auxiliary Army Corps (WAAC). Its first director was Oveta Culp Hobby.  and West Coast Conferences. CSTV also presents NCAA postseason action in baseball, lacrosse lacrosse (ləkrôs`), ball and goal game usually played outdoors by two teams of 10 players each on a field 60 to 70 yd (54.86 to 64.01 m) wide by 110 yd (100.58 m) long. Two goals face each other 80 yd (73. , women's ice hockey, field hockey, men's and women's lacrosse, men's and women's water polo, gymnastics and track & field. For more information on CSTV, log on to www.cstv.com.

College Sports Television was co-founded by President and CEO Brian Bedol, Chairman Stephen Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN ESPN Entertainment and Sports Programming Network  and which is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.

* Nielsen/NetRatings

** OCSN user surveys
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 19, 2003
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