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CSR works with Yingda for China-wide deployment of location technology.


CAMBRIDGE, England -- CSR plc (LSE LSE - Language Sensitive Editor :CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ):

* Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 4778

* To download: http://www.csr.com/images/hires/pem4778.jpg

CSR (LSE:CSR) has announced that Yingda, a China based company focused on the deployment of location and tracking services, is deploying a nationwide network using CSR's software based location technology. Using a GSM/W-CDMA network, the Yingda solution using CSR technology has been rigorously trialled over the last 24 months and is now certified and approved to be deployed on China's operators' mobile networks.

CSR's patented eGPS (enhanced GPS) software based location technology benefits from a very short TTFF TTFF Time To First Fix (GPS)
TTFF Trinidad and Tobago Football Federation (Trinidad and Tobago)
TTFF Time To First Failure
 (time to first fix), enhanced tracking and location accuracy that works deep indoors.

The Yingda location service system adopting CSR location technology, after rigorous monitoring and testing, has received Chinese relative government certification and is now providing services throughout China.

Dr. Stuart Strickland, GPS Business Unit, CSR commented, "Working in close collaboration with the leading tracking and location company in China, Yingda, CSR's robust solution now forms an integral building block in this deployment."

Tang Ruoyu, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Yingda added, "CSR's software based location technology allows us to offer an exceptionally good value solution with low power requirements and highly accurate and consistent positioning, even deep indoors. The cooperation with CSR has been excellent and has resulted in a location and tracking service that we expect to be adopted on a wide-scale basis"

About CSR

CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, eGPS, FM receivers and WiFi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate, fully integrated radio, baseband and microcontroller elements.

CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba.

CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA.

More information can be found at www.csr.com
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 9, 2007
Words:334
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