CSR partners with a leading manufacturer to drive adoption of Bluetooth v3.0 + HS and 802.11n in PCs and netbooks.Partnership with Ralink gives customers flexibility of choice in the PC and rapidly developing netbook markets CAMBRIDGE, England -- CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (LSE LSE - Language Sensitive Editor :CSR) today announced that it has partnered with fast-growing PC Wi-Fi manufacturer Ralink to enable a new Bluetooth/802.11n PCI Express A high-speed peripheral interconnect from Intel introduced in 2002. Note that although sometimes abbreviated "PCX," PCI Express is not the same as "PCI-X" (see PCI-SIG and PCI-X for comparison). As a result of the confusion, "PCI-E" or "PCIe" is the accepted abbreviation. (PCIe) design. The design utilises CSR's PC BlueCore, that supports the new Bluetooth v3.0 + High Speed (HS) protocol and which adds the ability to use the PC's Wi-Fi radio to achieve higher data transfer speeds. Alliances such as this are an integral part of CSR's strategy to provide the benefits of the latest Bluetooth standards to a broad customer base. They enable wide adoption of Bluetooth v3.0+ HS in the PC market, which CSR sees as a growth area for Bluetooth. Ralink is already sampling fully designed PCIe half minicards that integrate CSR's PC BlueCore. With its implementations of the CSR9000 platform already driving the embedded Bluetooth v3.0+ HS in embedded markets, CSR in partnership with Ralink is now enabling complete wireless solutions for the PC market using CSR's PC BlueCore with partner PC Wi-Fi products. Bluetooth is already the most successful short-range connectivity technology in mobile phones, with Bluetooth now integrated into roughly 65% of new handsets in 2009. Whilst Wi-Fi is expected to be integrated into 95% of netbooks by the end of this year. Bluetooth v3.0+ HS utilises the Alternate MAC/PHY (AMP) architecture specification defined by the Bluetooth SIG to increase the ease-of-use for the end-user when transferring larger files. It is a best-in-class combination of Bluetooth and Wi-Fi technologies. Bluetooth v3.0 combines the best of both worlds; the familiar interface and the option of low-power operation inherent to Bluetooth, and the speed of Wi-Fi. Bluetooth v3.0 + HS is fully backwards compatible See backward compatible. backwards compatible - backward compatibility with previous Bluetooth versions. Using the AMP specification, the software stack (1) A stack that is implemented in memory rather than in hardware registers. See stack. (2) A generic reference to a set of system programs or a set of application programs that form a complete system. See stack. controls both CSR's Bluetooth and the PC's Wi-Fi radios in order to effect faster and more power-efficient transference TRANSFERENCE, Scotch law. The name of an action by which a suit, which was pending at the time the parties died, is transferred from the deceased to his representatives, in the same condition in which it stood formerly. of large files. The user need only interact with the usual Bluetooth interface. The Wi-Fi radio can be activated 'behind the scenes', with no need for the user to worry about which particular radio technology is used, for instance, to transfer a large video file from a handset to a PC. "The PC and netbook markets represent a growing opportunity for CSR and through our alliance strategy, we are giving our customers the flexibility to combine our best-in-class Bluetooth platform with their preferred Wi-Fi supplier," said Anthony Murray Anthony 'Tony' Murray was a fictional character in the defunct Channel 4 soap opera Brookside. He was portrayed by Raymond Quinn from 2000 until the final episode of the series in 2003. , Senior Vice President of CSR's Audio and Consumer Business Unit. "We look forward to bringing the benefits of our most widely adopted Bluetooth technology and the new Bluetooth v3.0 standard to the mainstream users of PCs and netbooks, thereby making it easier for them to share and transfer data." Dr. Horen Chen, President of Ralink, commented: "With this partnership we can offer a simple, elegant, low-cost way for customers to quickly integrate the latest standards of both Wi-Fi and Bluetooth connectivity. Users can enjoy a seamless experience, with the potential for certain applications to utilise the Wi-Fi radio for higher transfer speeds without prompting. No longer need a user worry about which technology he needs; our module will 'just work' for optimum speeds." -ends- About CSR CSR plc CSR (LSE: CSR), or Cambridge Silicon Radio is a company based in Cambridge, England whose main product line is a single-chip implementation of the Bluetooth standard for radio-signal communication between devices. CSR is a fabless semiconductor manufacturer. is a leading provider of multifunction connectivity and location platforms. CSR's technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11), UWB (Ultra-WideBand) A wireless technology that uses less power and provides higher speed than 802.11 Wi-Fi networks or first-generation Bluetooth products. UWB is expected to provide wireless video transmission for home theater systems, cable TV, auto safety and , NFC NFC abbr. National Football Conference and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit. elements. CSR's Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR's Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications. CSR's technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics Originally coined to mean the convergence of telecommunications and information processing, the term later evolved to refer to automation in automobiles. GPS navigation, integrated hands-free cellphones, wireless communications and automatic driving assistance systems all come under the systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices See MID and mobile Internet. , GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications. More information can be found at www.csr.com FORWARD LOOKING STATEMENT This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are 'forward looking statements' within the meaning of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 in relation to the new Bluetooth/802.11n PCI Express (PCle) modules for PCs, partnerships with certain third parties as stated in the press release and related events and their potential effects on CSR. These forward-looking statements can be identified by words such as 'strategy', 'fast developing', 'growth area', 'growing opportunity' and other similar expressions, including statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc : "higher data transfer speeds, best in class combination, faster and more power efficient transference of large files". Timing of the availability of the modules is subject to change. Any future release of the product or planned modifications to product capability, functionality or features are subject to ongoing evaluation by CSR and third parties, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. stated are proven in a research environment and are not guaranteed in all environments. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and are not guarantees of future performance. Such forward-looking statements involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Our actual performance and results may differ materially from those contemplated in our forward-looking statements as a result of these risks and uncertainties, including competition, global economic conditions, product performance, demand, our ability to effectively market our products, ability to effectively bring new products to market, achieve market acceptance for our products and the success of our customers, potential disputes involving third parties, our patents or intellectual property, uncertainties related to business or industry, Bluetooth and WiFi products and services, and risks associated with the semiconductor industry and other business strategies, as well as the risk factors described in our other public disclosures. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law. |
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