CSR brings Bluetooth to Serene handset from Samsung and Bang & Olufsen.CAMBRIDGE, England -- Ref: EMD EMD Electromechanical dissociation, see there 1015 Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 4471 To download: http://www.csr.com/images/hires/pem4471.jpg CSR plc (LSE LSE - Language Sensitive Editor :CSR) has announced that its CSR's BlueCore technology for Bluetooth is inside the new eye-catching Serene mobile phone, the product of a collaboration between Samsung and Bang & Olufsen. The handset's minimalist design demanded Bluetooth connectivity that would enable the user to connect easily to an extensive range of wireless devices without compromising form or functionality. CSR's BlueCore was chosen because it offers the industry's leading power and size. The Serene is available from Bang & Olufsen stores and selected Samsung resellers. The design-conscious Serene handset simplifies communication and connectivity by adopting only essential features. Its ergonomic design incorporates a novel circular number pad with a thumb-operated touch wheel. The Serene's approach to simple communication integrates Bluetooth connectivity as a necessity and thanks to the use of BlueCore with its deep sleep power saving modes, does so without affecting the battery's impressive 250 hr standby time. The Serene also comes with a DECT (Digital Enhanced Cordless Telecommunications) A cordless phone standard mostly used in Europe; however, DECT 6.0 is increasingly used worldwide. The first DECT standards were introduced by ETSI in 1992, and DECT phones have been used as cordless home phones as docking station, which enables the phone to synchronise with Bang & Olufsen cordless phones. The tri-band GPRS-enabled phone features a 640 x 480 VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions. camera and a 240 x 320 pixels TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film. TFT - Thin Film transistor 256K colour screen. With the Serene, Samsung aimed to create a high quality phone that enabled communication in its purest form, thus reflecting B&O's design philosophy. They therefore needed the same level of quality and reliability from their partners. CSR's BlueCore technology provided high-quality, stable Bluetooth connectivity without forcing the Samsung engineers to compromise on their design objectives. CSR's BlueCore3 silicon with Bluetooth version 1.2 software stack was chosen to bring essential Bluetooth wireless connectivity to the handset's simplistic sim·plism n. The tendency to oversimplify an issue or a problem by ignoring complexities or complications. [French simplisme, from simple, simple, from Old French; see simple design and it demonstrates the importance of Bluetooth for today's mobile phone. The extensive portfolio of profiles included with CSR's BCHS BCHS Baptist College of Health Sciences (Tennessee) BCHS Barron Collier High School (Naples, Florida) BCHS Bear Creek High School (Colorado) allows the device to connect seamlessly to a whole host of Bluetooth-enabled devices offering enhanced flexibility in a high-fashion, minimalist design. Matthew Phillips, VP Asia for CSR commented, "The use of Bluetooth connectivity in the Serene handset is a clear demonstration of the importance of the technology for any mobile phone manufacturer today. Samsung's decision to choose CSR as a connectivity partner further demonstrates the market leading quality and innovation of our wireless systems." Phillips, added, "CSR works closely with its customers to ensure manufacturers have access to most complete and reliable wireless technologies on the market today and we have an excellent track recording in helping our customers' products to become winners." About CSR CSR plc is the leading global provider of Bluetooth technology and has developed expertise in other single-chip wireless communication standards such as Wi-Fi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. CSR has now launched its fifth generation BlueCore suite and is in volume manufacture of its fourth generation BlueCore devices. BlueCore4 supports the Enhanced Data Rate (EDR (Enhanced Data Rate) An acronym occasionally used to reflect an advancement in transmission or transfer speed. For example, Bluetooth 2.0 + EDR provides a dramatic increase in speed over the previous version. See Bluetooth. ) standard, which was ratified at the end of 2004. BlueCore4 remains the only EDR silicon to be shipping in volume today. In November 2004 CSR launched UniFi, the first single chip 802.11a/b/g embedded solution specifically targeting the mobile phone and consumer electronics markets. BlueCore features in over 50 per cent of all Bluetooth devices shipped and over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Nokia, Dell, Panasonic, Sharp, Motorola, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Apple, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products. In March 2005, CSR acquired Clarity Technologies Inc., for its Clear Voice Capture (CVC See CSC. ) technology that enhances the audio performance of any voice-based product or system. Applications for CVC include wireless headsets, handsets and automotive hands free systems. In August 2005, CSR completed the acquisition of UbiNetics' software business, providing a strong R&D team to accelerate its existing software development in Bluetooth, Wi-Fi and UWB. The UbiNetics team gives CSR the capacity to extend its offering to mobile handset customers. CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Texas and Detroit in the USA. More information can be found at www.csr.com and the partner web site www.btdesigner.com More information about Bluetooth technology can be found on the SIG web site at www.bluetooth.com |
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