CSR Teams with Turbo Electronics to Supply Right-Sized Bluetooth Orders; Turbo Offers CSR's Sophisticated RF ICs In Small Lots for Just-in-Time Customers.Business Editors/High-Tech Writers RICHARDSON, Texas--(BUSINESS WIRE)--July 9, 2003 Turbo Electronics Inc., a leading supplier of passive components, with an outstanding total service distribution program, is adding CSR's award-winning Bluetooth semiconductor ICs to its line-card -- catering to companies interested in small orders for development purposes. Starting today, San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. based-Turbo and CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. will have an exclusive agreement by which Turbo will offer the range of CSR's products with little or no minimum order numbers. This enables leading development customers to order less than the traditional minimum amount of 2000 units, or reel, in addition to Turbo's ability to supply larger production volumes. As Bluetooth development blossoms in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the just-in-time customer is expected to lead the way in new orders -- and now Turbo can quickly and easily fill that need with the ready availability of CSR's industry-leading RF silicon, BlueCore(TM). This announcement is on the heels of CSR launching the first products in the BlueCore3 range -- BlueCore3-Multimedia and BlueCore3-ROM. The products demonstrate the two ends of the Bluetooth market: for enhanced audio devices, BlueCore3-Multimedia is the world's first Bluetooth device to offer a user-programmable DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive and enables new breakthrough consumer applications such as Bluetooth wireless stereo headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. ; for low cost, high-volume applications, BlueCore3-ROM sets new standards for a highly integrated product that is low-cost, reliable and robust. Turbo will work to support CSR's current third generation products as well as its existing product line including BlueCore2-Flash and BlueCore2-External. One of the leading technology analyst firms, In-Stat/MDR, forecasts that chipsets will surge from 10.4 million units in 2001 to 690 million units in 2006 -- with silicon revenue rising to $2.7 billion. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Michael Haidar, director of U.S. sales for CSR's western region, "Turbo Electronics has a strong kitting program and is reaching a new milestone in its business by adding integrated IC's to the mix." Haidar continued, "There's a great deal of synergy for developers of Bluetooth technology and the kind of low minimum order business that Turbo Electronics operates -- because of this we are pleased to be working with them and look forward to a mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" association." True to its name, Turbo will quickly be able to take any size order and rapidly deliver the products. "We built our company around delivering electronics products in a timely manner," said Rebecca Albert, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Turbo Electronics. "We've had huge demand for integrated Bluetooth IC's and CSR's BlueCore components are the best of that group -- with this partnership we're taking a direct path to the top, by listening to our customers demands and offering the best quality products." About CSR CSR (Cambridge Silicon Radio) is the world-leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages for each of the fastest growing Bluetooth applications markets which are all based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v 1.1 enabled end product designs with international names such as Microsoft Corp, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. ; Tokyo, Japan; Singapore and Aalborg, Denmark. More information can be found at www.csr.com and the partner web site www.btdesigner.com About Turbo Electronics, Inc. Turbo Electronics, Inc., is a California corporation and was established in 1988. The company started as and still operates as a passive components and total service distributor. The warehouse facility is located in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . Turbo, Inc. is currently franchised for over 20 manufacturers, including 3M, Amphenol, NEC Relays and Yamaichi Electronics. Turbo Electronics, Inc.'s commitment to service, quality products and competitive pricing has made us one of the Bay Area's most talked about component distributors. For more information see www.turboelectronics.com More information about Bluetooth can be found on the SIG web site at www.bluetooth.com |
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