CSR Teams With Moulthrop Sales for Bluetooth Product Representation; U.K. Early-to-Market Leader of Bluetooth Silicon to Have U.S. Presence.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 1, 2000 CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (Cambridge Silicon Radio), the world leader in radio on CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. , announced today that they have contracted a premier U.S. sales force, California-based Moulthrop Sales Incorporated, for representation of CSR's Bluetooth products. CSR has lowered the cost and size of Bluetooth silicon with their first-to-market, true single-chip Bluetooth solution, BlueCore01, and via this agreement Moulthrop's customers will have expert sales coverage of the latest in CSR's growing family of single-chip radio devices. Conforming to the 2.4GHz networking standard, CSR's BlueCore01 enables a host of applications in both industrial and consumer areas. Although working with RF may seem a daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin task to an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and or manufacturer new to radio technology, Moulthrop and CSR have taken steps to offer an easy roadmap to implement this exciting new technology. CSR will provide Moulthrop's OEM customers with the benefit of easy access to reference design schematics, detailed bill-of-materials estimates, as well as application notes describing the radio and software design approach necessary for easy deployment of the award-winning CSR BlueCore01 design. Moulthrop's blue chip high-tech sales force, which reaches to Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern and Nevada, will soon be able to provide their OEM customers with CSR's easy to implement, short-range wireless Bluetooth technology. CSR's worldwide presence and cutting-edge Bluetooth technology will enhance Moulthrop's already prestigious portfolio. Moulthrop brings to CSR their expert sales experience and long-term relationships with leading technology innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. such as Citizen America, Hyundai Electronics, Panasonic Industrial and Tyco/Raychem Circuit Protection. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. CSR's vice president of application engineering, Eric Janson, "Moulthrop is a rep company with seasoned, long-tenure sales professionals who know the design-in process and the key Bluetooth customers well. In addition, Moulthrop has a host of complementary product lines on their line card, and that increases their importance to customers. Moulthrop is CSR's first sales assignment in the U.S. and will be a key contributor to our growth. We are very pleased to sign them on and look forward to a long association." "CSR adds to Moulthrop's diversified technology clientele and this contributes to our mobile platform with the BlueCore range of chips," said Clark Moulthrop, president of Moulthrop. "We are excited about bringing this technology to the forefront of the tech arena as well as further establishing relations with CSR, a company that shares our commitment to quality." About CSR CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range radio communications, including Bluetooth. The company's mission is to create the most highly integrated radio devices available, fabricated fab·ri·cate tr.v. fab·ri·cat·ed, fab·ri·cat·ing, fab·ri·cates 1. To make; create. 2. To construct by combining or assembling diverse, typically standardized parts: using standard CMOS technology, to provide its customers with the low cost of ownership of high quality digital radio. CSR was the first company to offer a fully integrated 2.4GHz radio, baseband and microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit. Bluetooth solution on one CMOS chip, with its BlueCore(TM)01. CSR's BlueCore01 is the world's first true single-chip Bluetooth solution. Together with the Flash ROM Another term for flash memory. Since flash chips can be updated over and over, the ROM (read only) designation is somewhat misleading. "ROM" is used more to mean not volatile than not changeable. See flash memory. Flash ROM - Flash Erasable Programmable Read-Only Memory containing the CSR Bluetooth software stack (1) A stack that is implemented in memory rather than in hardware registers. See stack. (2) A generic reference to a set of system programs or a set of application programs that form a complete system. See stack. , it provides a fully compliant Bluetooth solution for data and voice communications. The design is optimized to require very few external RF components to facilitate a rapid design of the motherboard Also called the "system board," it is the main printed circuit board in an electronic device, which contains sockets that accept additional boards. In a desktop computer, the motherboard contains the CPU, chipset, PCI bus slots, AGP slot, memory sockets and controller circuits for the , and therefore the fastest time to market and lower overall cost. More information about CSR can be found on the web site at www.csr.com and a selection of royalty free images are available for download from www.csr.com/pr.htm. About Moulthrop Sales Moulthrop Sales, a manufacturer's representative company, recently celebrated 50 years of professional marketing and bringing technology products to electronic manufacturers in Northern California and Northern Nevada. For more information, visit www.moulthrop.com, or email msi@moulthrop.com. About Bluetooth Bluetooth is the codename for a technology specification for low-cost, short-range radio links between mobile PCs, mobile phones and other portable devices. The Bluetooth specification marks the first time that major players in the converging communications and computer industries have defined a radio standard that allows mobile phones, hand-held computers Noun 1. hand-held computer - a portable battery-powered computer small enough to be carried in your pocket hand-held microcomputer portable computer - a personal computer that can easily be carried by hand and PCs to communicate wirelessly with each other without manual intervention from the user. The specification's ability to meet cost/performance needs for a whole raft of applications will be a significant factor in its adoption. Bluetooth is lower in cost than alternative wireless standards and will also often allow a lower cost replacement for cables and connectors, in particularly when accounting for installation and maintenance. More information about Bluetooth can be found on the web site at www.bluetooth.com. |
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