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CSR Silicon Enables First Korean GSM Bluetooth Handset.


Business Editors/High-Tech Writers

CAMBRIDGE, England--(BUSINESS WIRE)--May 18, 2004

CSR PLC CSR (LSE: CSR), or Cambridge Silicon Radio is a company based in Cambridge, England whose main product line is a single-chip implementation of the Bluetooth standard for radio-signal communication between devices. CSR is a fabless semiconductor manufacturer.  (LSE LSE - Language Sensitive Editor : CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. .L), a leading provider of single-chip radio devices, today confirmed that Pantech Pantech can be:-
  • Pantech Curitel, a Korean company specializing in manufacturing mobile phone terminals.
  • An Australian word for a sort of truck. This is usually a rigid truck with a solid cargo enclosure.
, one of the largest handset manufacturers in the world mobile phone market, has chosen CSR's BlueCore silicon to Bluetooth-enable its latest high-function, G800 mobile phone. Bluetooth technology provided by CSR's tried and tested BlueCore will allow users to take full advantage of the feature-rich handset.

The G800 is the latest addition to the Pantech range of high-end handsets and the first GSM Bluetooth mobile phone developed within Korea. CSR's BlueCore silicon enables the G800 to wirelessly connect to a PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  or PC, allowing the user to access the internet through their mobile phone and download email and attached files. In addition, the G800 can connect to Bluetooth enabled headsets and in-car kits to accommodate legislation governing the use of mobile handsets while driving. Users are also able to wirelessly transfer photographs taken with the handset's 310,000 pixel camera to other Bluetooth enabled devices.

The additional functionality offered by CSR's Bluetooth silicon has allowed Pantech to develop luxury mobile handsets with high-end performance capability. In addition, the Pantech phone benefits from CSR's BCHS BCHS Baptist College of Health Sciences (Tennessee)
BCHS Barron Collier High School (Naples, Florida)
BCHS Bear Creek High School (Colorado) 
, a shrink-wrapped software offering which complements BlueCore hardware and offers cost and ease-of-design advantages for large volume mobile phone, PDA and access point manufacturers. BCHS incorporates the necessary Bluetooth profiles and demo applications to give manufacturers such as Pantech a much faster time to market.

Lee Sung-Gyu, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Pantech Co. commented. "Our customers value the short end-to-end design cycle that Pantech is able to offer. This has enabled Pantech to quickly respond to market demand for mobile handsets packed with features such as Bluetooth." Lee continued, "The straightforward integration of CSR's BlueCore silicon with its BCHS software has allowed Pantech to add Bluetooth functionality easily and quickly, enabling us to quickly respond to the evolving technology and design demands of our customers."

John Hodgson, CEO, CSR, noted, "Consumers are demanding more from their mobile phones, using them in synergy with other devices to create truly mobile offices as well as high fashion accessories. Suppliers and manufacturers are increasingly recognising the added value of incorporating CSR's low powered Bluetooth technology to their handsets allowing companies like Pantech to offer more functionality for less cost."

About CSR

CSR PLC (LSE: CSR.L) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all Bluetooth qualified end products and modules with international names such as Microsoft Corp, Nokia, Dell, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products.

In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification. In February 2004, CSR floated on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 in the largest UK technology floatation in three years.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark.

More information can be found at www.csr.com and the partner web site www.btdesigner.com

More information about Bluetooth can be found on the SIG web site at www.bluetooth.com

About Pantech

Pantech Co. Ltd is one of the top six global handset manufacturers, producing a predicted 18 million handsets in 2004. Pantech produces high-featured mobile handsets with high resolution colour TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 screens and mega pixel digital cameras with embedded flash and high-capacity memory, allowing users to store hundreds of phone numbers.

In 1991, Pantech Co. was set up as a pager manufacturer within a rapidly expanding market. In August 1997, Pantech Co. was listed on the Korea Stock Exchange Korea Stock Exchange

The major securities market of Korea.
 and moved into the development and production of CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  and GSM handsets. In 2001, Pantech Co. acquired a controlling share in Curitel Communication Inc. to create the Pantech Group.

Pantech Co. Ltd is headquartered in Seoul, Korea with regional sales offices distributed globally.

More information can be found at www.pantech.co.kr

Image available to download: http://www.csr.com/images/hires/pem4013.jpg
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Publication:Business Wire
Date:May 18, 2004
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