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CSR Ships its 10 Millionth Bluetooth chip.


Business Editors/High-Tech Writers

RICHARDSON, Texas--(BUSINESS WIRE)--June 3, 2003

CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (Cambridge Silicon Radio), the Bluetooth wireless technology industry leader, today announced that it has shipped its 10 millionth single-chip device for Bluetooth. The company's BlueCore devices are designed into more than 350 Bluetooth approved products, from 130 different customers -- including many of the world's major suppliers of electronic equipment such as CompaqHP, GN Netcom, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Logitech, Microsoft, Motorola Corp, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Siemens and Sony.

CSR is a leader in Bluetooth and its products are designed into 60% of all v1.1 Bluetooth end products, as listed on the official Bluetooth Website. Applications include desktop and laptop Same as laptop computer.

laptop - portable computer
 PCs, PDAs, printers, cameras, camcorders, cell phones, headsets and many PC cards and Bluetooth adaptors. BlueCore is the most highly developed, robust and reliable Bluetooth technology available in the market today, providing engineers with a low risk, high performance solution to Bluetooth-enabling end products.

John Hodgson, chief executive officer, commented, "This landmark is important because it demonstrates both that CSR is delivering in high volume and Bluetooth is an established production technology already shipping in higher volumes than 802.11b WiFi. We have focused on innovation and understanding the requirements of the many applications and I believe that we are well positioned to continue to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the growth in this exciting market."

About CSR

CSR (Cambridge Silicon Radio) is the world-leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages for each of the fastest growing Bluetooth applications markets which are all based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit. . BlueCore features in 60 percent of all qualified Bluetooth v 1.1 enabled end product designs with international names such as Microsoft Corp, Panasonic, Audi, NEC, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. ; Tokyo, Japan; Singapore and Aalborg, Denmark.

More information can be found at www.csr.com and the partner web site www.btdesigner.com

More information about Bluetooth can be found on the SIG web site at www.bluetooth.com
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Jun 3, 2003
Words:358
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