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CSR Secures Its 100th Design-Win; 50 Percent of Bluetooth Designs Now Contain BlueCore1.


Business Editors & Technology Writers

COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition).  Fall 2001

LAS VEGAS--(BUSINESS WIRE)--Nov. 12, 2001

CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (Cambridge Silicon Radio) today announced its 100th customer design based on BlueCore(TM)1, its single-chip Bluetooth solution.

This was achieved with a design win in Compaq's Bluetooth Multiport Module. BlueCore1 is now used in over 50 percent of all qualified Bluetooth-enabled product designs as listed on the SIG website.

Since its launch in 1998, BlueCore1 has been selected by major international companies including Sony, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Compaq, LG, Xircom, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Fujitsu, ALPS, TDK TDK Türk Dil Kurumu (Turkish Language Council)
TDK The Dark Knights (gaming clan)
TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd.
, Mitsumi and Psion, in the development of consumer Bluetooth devices such as laptop/notebook PCs, PDAs, access points, printers and cellular phones and headsets.

According to the November 2001 report from Frost & Sullivan, the global market for Bluetooth enabled devices is expected to grow over the next few years with shipments exceeding one billion by 2007 and expected revenues of $318 billion.

Eric Janson, vice president North America sales, marketing and applications, CSR said, "Having achieved 100 design wins and having shipped over 1.5 million units of BlueCore1, CSR continues to justify its position as the acknowledged market leader in Bluetooth silicon. The BlueCore2 family of hardware and software, our next generation solutions, announced in October 2001, will enable us to maintain this position as the Bluetooth market becomes increasingly competitive."

In October, CSR launched BlueCore2, the second generation of its single-chip solution. BlueCore2 is available now and offers twice the output power. This eliminates the requirement for an external switch, balun and LNA LNA Low-Noise Amplifier
LNA Locked Nucleic Acid (Link Technologies Ltd.)
LNA Linolenic Acid
LNA Licensed Nursing Assistant
LNA Launch Numerical Aperture
LNA Ladies National Association
LNA Leading National Advertisers, Inc.
 to achieve the 10m range required for Class 2 Bluetooth operation and reduces the bill of materials The list of components that make up a system. For example, a bill of materials for a house would include the cement block, lumber, shingles, doors, windows, plumbing, electric, heating and so on.  by approximately $1. It is half the size of BlueCore1, available in a 6mm x 6mm BGA (Ball Grid Array) A popular surface mount chip package that uses a grid of solder balls as its connectors. Available in plastic and ceramic varieties, BGA is noted for its compact size, high lead count and low inductance, which allows lower voltages to be used.  package. It is fabricated on a 0.18 micron CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  process and exhibits approximately half the power consumption of its predecessor. BlueCore2 combines CSR's proven silicon with software designed to accelerate Bluetooth adoption in key markets.

The BlueCore2 family is available in a number of different hardware and software configurations to address different market segments. This family includes BlueCore2-Mobile, BlueCore2-PC, BlueCore2-PDA, BlueCore2-Access, BlueCore2-Headset and BlueCore2-HID.

About CSR

CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range wireless communications, including Bluetooth(TM). The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS technology, to provide its customers with the lowest cost of ownership of high quality digital radio.

CSR was the first company in the world to offer a true single-chip Bluetooth solution with a fully integrated 2.4GHz radio, baseband and microcontroller on one CMOS chip, with its BlueCore1. Together with external Flash ROM containing the CSR Bluetooth software stack, it provides a fully compliant solution for data and voice communications. Combined with an upper layer host software stack CSR is able to offer a one-stop-shop for customers requiring a complete Bluetooth end-to-end solution. BlueCore1 is now designed into nearly 50 percent of end-user products qualified to the Bluetooth 1.1 standard as listed on the qualified products page of the Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers.  (SIG) website. CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, Tokyo, Japan, Singapore and Aalborg, Denmark.

More information about CSR can be found at www.csr.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 12, 2001
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