CSR Launches Two New ROM Based Products -- the Next Step in the Evolution of Bluetooth Silicon; Tailoring a Bluetooth Solution for Mobile Handsets, Headsets and PDAs.Business Editors, Technology Writers RICHARDSON, Texas--(BUSINESS WIRE)--Sept. 9, 2002 CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (Cambridge Silicon Radio) has launched a new series of BlueCore2, its world-leading single-chip Bluetooth solution, for low cost, high-volume applications. BlueCore2-ROM and BlueCore2-Audio offer the smallest size and fewest external components of any Bluetooth solution to date and are CSR's first Bluetooth devices, which do not need external non-volatile memory Refers to memory chips that hold their content without power being applied. It may refer to chips that are not changeable, such as ROMs and PROMs, or to chips that can be rewritten many times such as flash memory. . BlueCore2-ROM and BlueCore2-Audio are now fully qualified with samples available and will be shipping in volume from Q4 2002. BlueCore2-ROM is focused on mobile handset applications with features aimed at ease of integration, co-existence, power saving and reducing size. BlueCore2-Audio is biased towards the headset and audio markets with all the features of ROM plus a high-quality audio CODEC (1) A hardware circuit that converts analog voice into PCM or ADPCM digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See sampling and codec. . This will allow designers greater freedom in producing smaller, lighter and more ergonomically designed products. CSR's BlueCore2-ROM requires less external components than previous BlueCore designs with integrated loop filter components and linear voltage regulator An electronic circuit used to maintain a level amount of voltage in an electrical line. It eliminates power surges, spikes and brownouts, which can cause harm to sensitive electronics. A voltage regulator "module" (VRM) is a voltage regulator in a replaceable unit. See surge suppression and UPS. . BlueCore2-Audio also incorporates a 15bit linear CODEC including microphone amplifiers and speaker drivers. So with a low component count and a small footprint of as little as 64mm2 for the total Bluetooth solution, this allows CSR to target high-volume, cost sensitive applications for Bluetooth such as mobile handsets, headsets and PDAs. Eric Janson, vice president CSR North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. commented, "BlueCore2-ROM and Audio validates the idea that combining both RF and baseband on the same silicon gives lower overall costs. The Bluetooth standard has now reached an adequate level of maturity, that it's no longer a risk to place the code into ROM." Janson continued, "We have already qualified these products between -40 C to +105 C which makes them suitable for all market segment requirements. These new devices address specific requirements requested by our customers." The maturity of a Bluetooth IC's firmware has an enormous impact on the quality and usability of the final product, so for a product to be both successful and cost effective it is important that the Bluetooth firmware be well tested and mature. CSR has participated in every industry Unplugfest to check for interoperability between different manufacturers of Bluetooth devices and ensure compatibility. CSR's BlueCore firmware offers the richest functionality available and enables 57 percent of Bluetooth v1.1 qualified products on the market backing up CSR's claim of truly market- and Bluetooth SIG-tested firmware. Supplied in a small BGA (Ball Grid Array) A popular surface mount chip package that uses a grid of solder balls as its connectors. Available in plastic and ceramic varieties, BGA is noted for its compact size, high lead count and low inductance, which allows lower voltages to be used. , 6x6mm package, BlueCore2-ROM and Audio are implemented in a 0.18-micron CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. process, which has a proven track record with BlueCore2-External that has been in mass production since Q4 2001. CSR was first company to market with its single-chip BlueCore and has continued to lead the market on price, size and availability. CSR has already secured hundreds of design wins from leading companies such as Microsoft, Samsung, Sony, Compaq, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Fujitsu, LG, ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and , TDK TDK Türk Dil Kurumu (Turkish Language Council) TDK The Dark Knights (gaming clan) TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd. , 3Com, Mitsumi, Siemens and Motorola. These new additions to the BlueCore2 family are expected to enhance CSR's leadership position. About CSR CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. , including Bluetooth(TM). The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS technology, to provide its customers with the lowest cost of ownership of high quality digital radio. CSR was the first company in the world to offer a true single-chip Bluetooth solution with BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. In Q4 2001 CSR released BlueCore2, its second generation family, and offers developed hardware/software bundles for each of the fastest growing Bluetooth applications markets. Users can combine the chips with the CSR Bluetooth software stack (1) A stack that is implemented in memory rather than in hardware registers. See stack. (2) A generic reference to a set of system programs or a set of application programs that form a complete system. See stack. to provide a fully compliant solution for data and voice communications or, used with an upper layer host software stack, CSR is able to offer a complete Bluetooth end-to-end solution. CSR has a growing list of major international companies including Microsoft Corp., Samsung, Sony, Compaq, IBM, Fujitsu, LG, ALPS, TDK, 3Com, Mitsumi, Siemens and Motorola, who have already used CSR's BlueCore in the development of a range of Bluetooth products. In fact, up to the end of 2001, 70% of available pre-qualified modules, as listed on the qualified products page of the Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers. (SIG) web site, feature BlueCore and it is in 57% of all qualified Bluetooth v 1.1 enabled end product designs. CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark. More information about CSR can be found on the web site at www.csr.com. |
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