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CSR Launches BlueICE to Expand Wireless Peripheral Market.


Automatic Configuration and Simplified User Experience Removes Need for Wired PC Peripherals

CAMBRIDGE, England -- CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (LSE LSE - Language Sensitive Editor :CSR):

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CSR today launched a software solution which is set to transform wireless PC peripherals from a premium after-market purchase to a mass market standard, bundled with new PCs. The company's BlueCore Input Connection Enhancement (BlueICE) will allow Bluetooth keyboards and mice using BlueCore silicon, to connect with the host PC simply by adding batteries. It will also allow them to be used during boot-up, before the operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
 has loaded, negating the need for a reserve wired keyboard. This feature means that wireless peripherals can now be bundled as standard with PC shipments, expanding the total available market for wireless keyboards and mice to approximately 340million units, bringing it in line with the 2006 PC sector TAM of 169MU (source: DECISION Etudes & Conseil).

"Simplicity of connection and the difficulty in using them to change BIOS settings were previously major barriers to the bundling of wireless peripherals with new PCs," commented David McCall, VP of the PC strategic business unit at CSR. "Consumers would need to keep a wired keyboard in reserve if they needed to boot from a CD or change the BIOS as the wireless devices needed to wait for the OS to load the Bluetooth software stack before they could connect. BlueICE circumvents this issue meaning that a BlueICE keyboard and mouse are as simple and straightforward to use as one with a wire."

This small detail means that new PC bundles can henceforth include the latest wireless peripherals and wireless peripheral OEMs will be able to compete with the current range of premium wireless devices which also offer pre-boot-up connectivity via a dongle The term was originally slang for a "hardware key." Today, the term is often used to refer to any small adapter that has a short cable with connectors at both ends. See hardware key and PC Card dongle. .

BlueICE is a collection of software developed specifically to work with BlueCore4-EXT in wireless keyboards, mice and the host interface (either built into a PC or housed in a dongle). Using BlueICE for all three components of the desktop PC system allows advanced features of the software, such as Auto-Connect, to be utilised. The user simply adds the batteries to the mouse and keyboard. Thanks to CSR's BlueICE software, the devices will then be found automatically by the host Bluetooth module. Users can also delete any existing pairing information, discover new devices, or activate the auto connect function by pushing a button on the host module and peripheral devices.

At start up, BlueICE switches the host module to HID proxy mode allowing the BlueCore host module to present itself on the USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 bus as a USB composite device containing a keyboard and mouse. In this mode, the BlueICE firmware implements the HID profile internally allowing the keyboard and mouse to work without the Bluetooth software stack being accessible. Once the operating system has fully loaded, HCI (Human Computer Interaction) Refers to the design and implementation of computer systems that people interact with. It includes desktop systems as well as embedded systems in all kinds of devices.  (Host Controller Interface A host controller interface is a register level interface which allows a host controller for USB or FireWire to communicate with the operating system of a personal computer. ) mode is enabled and the BlueCore host module presents the HCI interface on the USB bus. The host module can also be switched automatically to operate in regular Bluetooth mode enabling Bluetooth connections to other Bluetooth enabled devices.

About CSR

CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, FM receivers and WiFi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate fully integrated radio, baseband and microcontroller elements.

CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba.

CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA.

More information can be found at www.csr.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 27, 2006
Words:617
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