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CSR Gives the World's First Demonstration of Streaming Video Via a Bluetooth Link.


Business Editors, Hi-Tech Writers

CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2002

ORLANDO, Fla.--(BUSINESS WIRE)--March 18, 2002

CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (Cambridge Silicon Radio) has demonstrated the ability of a standard low-cost Bluetooth link to handle 25fps (frames per second) streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  and audio.

This is believed to be the world's first demonstration of Bluetooth supporting VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  quality video and offering a low-cost option for bringing wireless streaming video to the mass market.

CSR is transmitting Microsoft Windows Media Format and MP3 files received by a Bluetooth-enabled Notebook PC powered by CSR BlueCore technology. A PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  or other similar Bluetooth-enabled device could just as easily be used to receive the Bluetooth signal without compromising the resolution. Under ideal conditions, even higher resolution is possible with Bluetooth.

The lower cost, lower power consumption, smaller size and wider adoption of Bluetooth in portable, consumer devices means that it offers a very practical and cost effective way of enabling wireless transmission of streaming video and audio for many applications.

As websites become increasingly media-rich, there is a need for browser-enabled devices to be able to view the video and audio files. Consumers expect that in selecting a wireless connection to the Internet, that speed and quality will not be compromised when compared to a wired link.

Eric Janson, vice president CSR North America, commented, "This is an exciting development which clearly shows the massive potential of Bluetooth. In addition to the many and varied applications we are already seeing, Bluetooth has a massive untapped potential and CSR is at the forefront of exploiting this potential."

About CSR

CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range wireless communications, including Bluetooth(TM). The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  technology, to provide its customers with the lowest cost of ownership of high quality digital radio.

CSR was the first company in the world to offer a true single-chip Bluetooth solution with BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. In Q4 2001 CSR released BlueCore2, its second generation family, and offer developed hardware/software bundles for each of the fastest growing Bluetooth applications markets. Users can combine the chips with the CSR Bluetooth software stack to provide a fully compliant solution for data and voice communications or, used with an upper layer host software stack, CSR is able to offer a complete Bluetooth end-to-end solution.

CSR has a growing list of major international companies including Sony, Compaq, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Fujitsu, LG, ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and , TDK TDK Türk Dil Kurumu (Turkish Language Council)
TDK The Dark Knights (gaming clan)
TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd.
, 3Com, Mitsumi, Siemens and Motorola, who have already used CSR's BlueCore in the development of a range of Bluetooth products. In fact, up to the end of 2001, 70% of available pre-qualified modules, as listed on the qualified products page of the Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers.  (SIG) web site, feature BlueCore01 and it is in 60% of all qualified Bluetooth v 1.1 enabled end product designs.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark.

More information about CSR can be found on the web site at www.csr.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 18, 2002
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