CSR Establishes Wireless Chip Design Centre in Sweden; Company Starts the New Year in High Gear.CAMBRIDGE, England & LUND, Sweden -- Ref: EME n. 1. An uncle. 9696 CSR plc CSR (LSE: CSR), or Cambridge Silicon Radio is a company based in Cambridge, England whose main product line is a single-chip implementation of the Bluetooth standard for radio-signal communication between devices. CSR is a fabless semiconductor manufacturer. (LSE LSE - Language Sensitive Editor :CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. .L) the single-chip wireless systems company, today announced it has established CSR Sweden AB, a new design centre for wireless chips based in Lund, Sweden. The company will employ a substantial team, most of whom will be chip designers. Henrik Hedlund has been appointed as CSR Sweden's General Manager and the design centre will also draw from the large pool of talented design engineers in Sweden. Henrik is joined at CSR by Martin Lantz, who joins as Group Leader Analogue Design at CSR Sweden, which is based adjacent to the Edison science park and university in Lund. At the end of January, CSR also announced that it would be expanding its operation in Taipei, Taiwan, to accommodate the growth in the Asian market. CSR Taiwan now also offers test lab facilities for improved customer support. In November 2004, CSR moved its headquarters to the larger Churchill House Churchill House on Red Lion Square in London is the headquarters of the Royal College of Anaesthetists and the College of Emergency Medicine. External links
CSR is headquartered in Cambridge, UK but also has offices in Richardson, Texas; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark. In addition to the company's Cambridge facilities, CSR's key design centres are located in Aalborg and now Lund. James Collier, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. and co-founder, CSR added, "We expect CSR Sweden to play a key role in CSR's next generation of designs as we build on our market lead in Bluetooth and roll out our 'UniFi' Wi-Fi products. Our global design team has expanded rapidly over the past 12 months." Collier continued "With developments in Bluetooth, and now Wi-Fi it is important that we continue to recruit the best designers. By choosing to locate CSR Sweden in Lund we believe this will give us access to a lot of the design talent in that country". About CSR CSR plc (Cambridge Silicon Radio) is a leading provider of single-chip radio devices for short-range wireless communication. CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Nokia, Dell, Panasonic, Sharp, Motorola, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Apple, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products. CSR is now producing its fourth generation BlueCore devices to support the recently released Enhanced Data Rate standard. In November 2004 CSR announced the first single chip IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11a, b, g embedded solution specifically targeting the mobile phone and consumer electronics markets. CSR has its headquarters in Cambridge, UK, and offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan; Aalborg, Denmark; and Lund, Sweden. More information can be found at www.csr.com and the partner web site www.btdesigner.com More information about Bluetooth technology can be found on the SIG web site at www.bluetooth.com |
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