CSR Assumes Leading Role in BECI Working Group for Bluetooth Automotive Interface Standard.CAMBRIDGE, England -- CSR plc CSR (LSE: CSR), or Cambridge Silicon Radio is a company based in Cambridge, England whose main product line is a single-chip implementation of the Bluetooth standard for radio-signal communication between devices. CSR is a fabless semiconductor manufacturer. (LSE LSE - Language Sensitive Editor :CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ): * Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 3601 * To download: http://www.csr.com/images/hires/pem3601.jpg CSR (LSE: CSR) today announced its participation in the BECI BECI Baguio English Communication Institute (Bluetooth Embedded Control Interface) working group in association with the Bluetooth SIG. BECI has been set up to develop a standard interface/API for designers to quickly and easily bring Bluetooth products to the embedded and automotive markets. The standardised embedded control interface is intended to significantly simplify and accelerate the development process, provide superior functionality for automated testing (testing) automated testing - Software testing assisted with software tools that require no operator input, analysis, or evaluation. and enable the concurrent use of profiles without wasting or blocking embedded system Any electronic system that uses a CPU chip, but that is not a general-purpose workstation, desktop or laptop computer. Such systems generally use microprocessors, or they may use custom-designed chips or both. resources. Details of how to join the BECI working group are available at www.bluetooth.org CSR has taken the role of driving the framework document for all BECI specifications, and acts as a prominent force in the working group's development activity. The group is aimed towards developing Bluetooth applications, profiles and functionality in the embedded marketplace with automotive applications as a key target. An embedded control interface endorsed by the Bluetooth SIG and supported by multiple suppliers will open the automotive market to a variety of new applications and bring the attach rate for Bluetooth in automobiles to much higher levels. Jennifer Bray, Head of Global Standards at CSR, commented, "This is a great opportunity for the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. to progress past the readily available Bluetooth headsets and hands free kits. A standard interface will allow designers to change products around without disrupting the development process, as well as minimising costs. By removing the pressure of gaining an in-depth knowledge of Bluetooth, BECI hopes to encourage application developers to widen their understanding of how to implement Bluetooth into various devices and applications. This is expected to foster a growing upswing of Bluetooth embedded device development and niche markets." Mattias Frey, of Stollmann and BECI Chairman added, "Bluetooth has truly captured the public's imagination and there is fierce competition on the market for Bluetooth devices. We believe that by providing a standard control interface, the integration of Bluetooth technology into the automotive market will be greatly accelerated." At last week's All Hands Meeting in Vienna, CSR's Peter Flittner and Kristine Overlaur were presented with Member Awards in recognition of their contributions to the qualifications and marketing work respectively of the Bluetooth SIG. -ends- About CSR CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, GPS, FM receivers and WiFi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate, fully integrated radio, baseband and microcontroller elements. CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba. CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA. More information can be found at www.csr.com About the Bluetooth SIG The Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers. (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Agere, Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with more than 7000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit www.bluetooth.com. The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. |
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