CSR Appoints First Vice President of Application Engineering.

Business/High-Tech Editors

CAMBRIDGE, England--(BUSINESS WIRE)--July 3, 2000

Eric Janson Joins CSR, From Lucent, to Drive Customer

Service Initiative: Adoption and Implementation of

CSR's BlueCore(TM)01

CSR (Cambridge Silicon Radio) today announces the appointment of Eric Janson as its first Vice President of Application Engineering.

Janson joins CSR -- the company first-to-market with a single-chip Bluetooth solution -- from Lucent Microelectronics, where he was most recently Director of Marketing for Wireless ICs.

As VP of Application Engineering, Janson will lead the U.S. team responsible for working closely with CSR's customers, assisting them in rapid design and development of Bluetooth-enabled business and consumer applications. He will report directly to John S. Hodgson, CSR's CEO.

Commenting on the appointment, Hodgson said: "If the adoption and penetration of Bluetooth technology is going to explode as we all expect, it is essential that the chip and device manufacturers work closely together. Eric will be leading the CSR team that will essentially become an extension of our customers' design departments, helping them design our BlueCore product into devices and quickly realize the potential of Bluetooth. He brings with him 25 years of invaluable experience in the global semiconductor industry and is a very welcome addition to the CSR team."

Janson himself added: "The potential for Bluetooth is well recognized and documented -- it's now time to realize that potential. CSR has been making great strides in reducing the size and cost of Bluetooth chips. My role will be to work closely with manufacturers to help them quickly and successfully integrate Bluetooth functionality into their products."

Janson spent over a decade with Lucent Microelectronics in positions including: Director of Marketing for Wireless ICs; Chief Technical Officer, EMEA region; Director for Broadband ICs, Europe; Director of North American Field Applications Engineering; Director for Wireless RF Products; and Marketing Director for High Performance ICs. Previously, Janson worked for Analog Devices, Inc. and Micro-Bit, Inc. He is married and has three sons.

About CSR:

CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range radio communications, including Bluetooth. The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS technology, to provide its customers with the low cost of ownership of high quality digital radio. CSR investors include 3I, Amadeus Capital Partners Limited, Gilde IT Fund and Intel Capital.

CSR was the first company to offer a fully integrated 2.4GHz radio, baseband and microcontroller Bluetooth solution on one CMOS chip, with its BlueCore(TM)01. CSR's BlueCore01 is the world's first true single chip Bluetooth system. Together with the Flash ROM containing the CSR Bluetooth software stack, it provides a fully compliant Bluetooth system for data and voice communications. The design is optimized to require very few external RF components to facilitate a rapid design of the motherboard, and therefore the fastest time to market and lower overall cost.

About Bluetooth:

Bluetooth is a worldwide technology standard that uses short-range, low-cost radio links to connect multiple devices. It enables ad hoc cordless connectivity scenarios such as using a PDA to browse the Web through a mobile phone stored in a coat pocket or briefcase. The Bluetooth special interest group is an industry group consisting of companies like Nokia, Ericsson, Intel, IBM and Toshiba and is driving the specification and rollout of the technology.