CSR Announces Volume Production of First Single-Chip Bluetooth Solution; High-Volume, Low-Cost Shipments Will Make Bluetooth Applications A Commercial Reality.Business Editors COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). Fall 2000 LAS VEGAS--(BUSINESS WIRE)--Nov. 16, 2000 CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (Cambridge Silicon Radio) announced today it has released its single-chip Bluetooth solution, BlueCore(TM)01, for volume production. The company expects to ship in excess of 50,000 devices this year and more than 5 million in 2001. The BlueCore01 chip is manufactured on an industry-standard, low-cost CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. process and as a result will make $5 Bluetooth solutions a reality next year. Andrew Griffin, chief analyst at Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , commenting on BlueCore said, "A year ago they said it couldn't be done--now CSR is the first company to make real single-chip Bluetooth news with its Bluecore01 chip." He added, "true single chip is the key to fast time-to-market, cost effective silicon, and will help accelerate the whole Bluetooth industry." Companies such as Xircom, Fujitsu Media Devices, ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and , Alcatel and Mitsumi have already selected BlueCore01 for use in Bluetooth devices for PCs, digital cameras, mobile phones and PDAs. "Now that we are manufacturing BlueCore01 in volume, companies can design consumer Bluetooth products around a single-chip solution with confidence, providing the inherent benefits of cost, space and development time," commented Glenn Collinson, marketing director and co-founder of CSR. "The use of RF-CMOS RF-CMOS Radio-Frequency Complementary Metal-Oxide Semi-Conductor at 2.4GHz has been critical. It has allowed us to eliminate expensive RF chip technology and utilize a standard low-cost CMOS process. It justifies the faith we -- and our customers -- have had in BlueCore01 and gives them an edge in bringing Bluetooth products to market". Bluetooth will enable manufacturers to add wireless connectivity to their consumer electronics products. It has the potential to create the cable-free office and enable wireless connection to mobile phones, PDAs and laptops. To do this, a small, low-cost Bluetooth interface is required, and the industry has been waiting for the first fully integrated single chip solution to be certified. BlueCore01 includes the industry's first integrated CMOS-based radio, baseband and microcontroller with a fully integrated Bluetooth software stack (1) A stack that is implemented in memory rather than in hardware registers. See stack. (2) A generic reference to a set of system programs or a set of application programs that form a complete system. See stack. and CSR's highly sensitive Adj. 1. highly sensitive - readily affected by various agents; "a highly sensitive explosive is easily exploded by a shock"; "a sensitive colloid is readily coagulated" CMOS radio frequency (RF) transceiver complete with support for a USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. connection. CSR is accepting orders for BlueCore01 on a 6 to 8 week lead-time and has existing orders for 100,000 devices. About CSR CSR (Cambridge Silicon Radio) specializes in providing single chip radio devices to the global market for short-range radio communications, including Bluetooth. The company's mission is to create the most highly integrated radio devices available, fabricated fab·ri·cate tr.v. fab·ri·cat·ed, fab·ri·cat·ing, fab·ri·cates 1. To make; create. 2. To construct by combining or assembling diverse, typically standardized parts: using standard CMOS technology, to provide its customers with the low cost of ownership of high quality digital radio. CSR was the first company to offer a fully integrated 2.4GHz radio, baseband and microcontroller Bluetooth solution on one CMOS chip, with its BlueCore(TM)01. CSR's BlueCore01 is the world's first true single chip Bluetooth solution. Together with the Flash ROM Another term for flash memory. Since flash chips can be updated over and over, the ROM (read only) designation is somewhat misleading. "ROM" is used more to mean not volatile than not changeable. See flash memory. Flash ROM - Flash Erasable Programmable Read-Only Memory containing the CSR Bluetooth software stack, it provides a fully compliant Bluetooth solution for data and voice communications. The design is optimized to require very few external RF components to facilitate a rapid design of the motherboard, and therefore the fastest time to market and lower overall cost. More information about CSR can be found on the web site at www.csr.com About Bluetooth Bluetooth is the codename for a technology specification for low-cost, short-range radio links between mobile PCs, mobile phones and other portable devices. The Bluetooth specification marks the first time that major players in the converging communications and computer industries have defined a radio standard that allows mobile phones, hand-held computers and PCs to communicate wirelessly with each other without manual intervention from the user. The specification's ability to meet cost/performance needs for a whole raft of applications will be a significant factor in its adoption. Bluetooth is lower in cost than alternative wireless standards and will also often allow a lower cost replacement for cables and connectors, in particularly when accounting for installation and maintenance. More information about Bluetooth can be found on the web site at www.bluetooth.com |
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