CSR Adds Embedded DSP Virtual Surround Sound Technology to BlueCore5-Multimedia.CAMBRIDGE, England -- CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (LSE LSE - Language Sensitive Editor :CSR): * Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 4756 * To download: http://www.csr.com/images/hires/pem4756.jpg CSR (LSE:CSR) today further expanded its portfolio of high quality third-party software for its BlueCore5-Multimedia platform. Phitek's V3D V3D Virtual Three Dimensional and LFX LFX Labuan International Financial Exchange LFX Live Fire Exercise LFX Low Profile Form Factor LFX Live Effects LFX Local Effects [TM] technologies allow wireless headset manufacturers to combine industry leading Bluetooth technology with high quality virtual surround sound See 3D audio. and psychoacoustic bass enhancement. CSR's choice to port Phitek's advanced software to BlueCore5-Multimedia provides CSR's customers with access to optimum performance for wireless headset applications, enabling manufacturers to develop high quality Bluetooth headsets. Phitek will be demonstrating its technology on CSR's BlueCore5-Multimedia systems this week at exhibition stand B55463-A in Hall 3 at CeBIT 2007, in Hannover, Germany. Phitek's V3D technology represents the world's most advanced, configurable and complete set of virtual surround sound algorithms. V3D employs patented reverberation techniques coupled with a highly efficient HRTF HRTF Head Related Transfer Function (3D Audio) processing engine yielding a very powerful configuration. Capable of generating an accurate virtual surround sound experience, V3D not only creates the illusion of multi-speakers through headphones, but also synthesizes additional virtual surround sound channels. Phitek's LFX solution creates the psychoacoustic perception of missing fundamentals for the listener, which improves the apparent bass response of any speaker system. Due to the high performance on-chip DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive , CSR's BlueCore5-Multimedia platform is the only Bluetooth platform available which can support such third-party audio enhancement software. In addition, BlueCore5-Multimedia offers superior sound quality with a best-in-class signal to noise ratio of -95dB. BlueCore5-Multimedia also leads the industry for power consumption and radio design. Anthony Murray, Senior Vice President of CSR's Wireless Audio Strategic Business Unit commented, "CSR is committed to providing its customers with the very latest and most advanced technologies on the market. The BlueCore5-Multimedia platform enables CSR to work with the world's leading third-party software vendors in order to bring to market the most complete wireless solutions." Murray, continued, "Headset manufacturers are assured that when using CSR and Phitek technology that their devices will achieve one of the highest levels of usability and sound quality." Mark Donaldson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Phitek, commented, "Consumers now demand high quality voice communication, which forces wireless headset manufacturers to implement the best technology on the market. Through comprehensive understanding of modern control theory and acoustics, Phitek has been able to bring two leading solutions to market. Partnering those with CSR's industry leading Bluetooth silicon provides headset manufacturers with the most optimised and sophisticated solution on the market". -ends- About CSR CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, GPS, FM receivers and WiFi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate, fully integrated radio, baseband and microcontroller elements. CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba. CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA. More information can be found at www.csr.com About Phitek Systems Phitek Systems Limited is involved in the research, development and sale of advanced audio enhancement technologies, audio products, integrated circuits and ancillary test and measurement software and apparatus. The Company has developed a range of effective audio enhancement solutions based around its proprietary Active Noise Rejection (ANR ANR - Automatic Network Routing [TM]), Virtual Surround Sound (V3D[TM]), and psycho-acoustic Low Frequency Extension (LFX[TM]) technologies. Phitek is focused on the commercial exploitation of its products and technologies in a number of markets including, but not limited to, aviation, consumer electronics, mobile telephony and software. More information can be found at www.phitek.com |
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