CSR's ROM Based Bluetooth Single-Chip Solution for New Panasonic Phones.Business Editors RICHARDSON, Texas--(BUSINESS WIRE)--June 9, 2003 CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (Cambridge Silicon Radio), the world's leading provider of single-chip radio devices, today announced that Panasonic Mobile Communications latest GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992. mobile handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. is to be Bluetooth-enabled by CSR's BlueCore2-ROM solution. The Panasonic X70 handset includes a built-in digital camera, GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. data services, a 65K color screen and full Bluetooth functionality. Panasonic's choice of BlueCore2-ROM is testament to the reliability of CSR's Bluetooth solution as a robust technology that can be trusted to deliver. The Panasonic X70 will be available in Europe, Asia and the US later this year. The X70 handset is a GPRS phone, which allows continuous data in an IP format, ideal for such applications as Web browsing and file transfer. This sits perfectly with the CSR-enabled Bluetooth functionality, as the phone is able to connect and share information with PDAs and PCs while retaining the portability of a mobile phone. The handset also allows wireless connectivity with compatible Bluetooth-enabled in-car hands-free kits and headsets; devices that make using a mobile phone in a car easier and safer. The maturity of the firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA. in a Bluetooth chip has an enormous impact on the quality and usability of the final product, so for a product to be both successful and cost effective it is important that the Bluetooth firmware be well tested and mature. CSR's BlueCore2-ROM removes the risk of placing code into ROM and is a trusted and reliable product. The 4Mbit ROM is metal programmable, which enables a six-week turn-around from approval of firmware to production samples. CSR's BlueCore2-ROM requires fewer external components than previous BlueCore designs with integrated loop filter components and linear voltage regulator An electronic circuit used to maintain a level amount of voltage in an electrical line. It eliminates power surges, spikes and brownouts, which can cause harm to sensitive electronics. A voltage regulator "module" (VRM) is a voltage regulator in a replaceable unit. See surge suppression and UPS. . So with a low component count and a small footprint of as little as 64sqmm for the total Bluetooth solution, this allows CSR to target high-volume, cost sensitive applications for Bluetooth such as this Panasonic mobile handset. Ken Hatano, general manager, Product Planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
Eric Janson, worldwide vice president, marketing, CSR, replied, "Panasonic's choice of CSR to Bluetooth-enable their handset is a firm endorsement of the quality and reliability that we are able to offer with BlueCore2-ROM at a cost that is no longer prohibitive pro·hib·i·tive also pro·hib·i·to·ry adj. 1. Prohibiting; forbidding: took prohibitive measures. 2. ." Janson continued, "BlueCore is in more than 70% of all Bluetooth headsets on the market; we are also in around 60% of all qualified Bluetooth products. Only CSR can therefore provide mobile phone makers with Bluetooth silicon which is reliable and at a price which will help them stay competitive." About CSR CSR (Cambridge Silicon Radio) is the world-leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages for each of the fastest growing Bluetooth applications markets which are all based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit. . BlueCore features in 60 percent of all qualified Bluetooth v 1.1 enabled end product designs with international names such as Microsoft Corp, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. ; Tokyo, Japan; Singapore and Aalborg, Denmark. More information can be found at www.csr.com and the partner web site www.btdesigner.com More information about Bluetooth can be found on the SIG web site at www.bluetooth.com About Panasonic Mobile Communications Panasonic Mobile Communications Co., Ltd. (PMC (1) See Portable Media Center. (2) (PCI Mezzanine Card) A PCI-based mezzanine card that is widely adapted to VMEbus, CompactPCI and PCI cards. ), based in Yokohama, Japan, is a worldwide leader in the development and manufacture of mobile communications products. As one of the main business domains for Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand digital electronics, PMC has been developing cutting edge technologies since its establishment in 1958, including the world's first 3G video handset for the Japanese market in 2001. PMC is committed to providing added-value solutions to end-users through its mobile communication products. For more information, please visit www.panasonic.co.jp/pmc or www.panasonicmobile.com |
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