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CSR's Bluecore Technology in Latest Headset from Jabra; Brings Wireless Connectivity Even to Non-Bluetooth Mobiles.


Business Editors

CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2003

RICHARDSON, Texas--(BUSINESS WIRE)--March 17, 2003

CTIA Wireless 2003--CSR (Cambridge Silicon Radio) has announced that its BlueCore2-External single-chip solution has been chosen to Bluetooth-enable the JABRA(R) Freespeak headset.

The headset allows wireless connectivity with Bluetooth-enabled mobile phones. In addition, the JABRA Freespeak is available with a multi-adaptor that brings Bluetooth wireless connectivity to non-Bluetooth phones. CSR's BlueCore2-External has been selected for the headset because of its small footprint and minimal external component count, giving JABRA the design freedom to create a light and ergonomically designed end product.

BlueCore2-External is a single chip radio, microprocessor and baseband IC for Bluetooth systems which, when used with a very small number of external components, provides a fully compliant Bluetooth system for data and voice communications. The BlueCore2-External footprint is as small as 6x6mm and the low component count made possible by the design of the chip ensures that cost is minimized.

Connection between the JABRA Freespeak headset and non-Bluetooth enabled phones is possible using the multi-adaptor, also Bluetooth-enabled by CSR's BlueCore. This multi-adaptor allows wireless connectivity between the headset and millions of mobile phones in use today, which are not Bluetooth enabled. This kind of hybrid product adds to the increasing range of Bluetooth applications that CSR's single-chip solution is able to bring to market. CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  hardware and software stacks are the chosen solution for a whole suite of products, from multi-purpose adaptors or dongles, human interface devices (HID) such as keyboards and mice, handsets and headsets, through to specialized industry-specific applications. As the market leader, CSR is now accountable for 59 percent of v1.1 qualified end product Bluetooth designs.

Leo Leo, in astronomy
Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac.
 Larsen, Technology Manager, JABRA commented, "Choosing CSR was a natural choice, as their proven track record in Bluetooth silicon encapsulates our commitment to providing high quality usable end products at a competitive price." Larsen continued, "Moreover, BlueCore's specific product features have allowed us to optimize design of the JABRA Freespeak to satisfy two of the most critical criteria for headsets; low cost and ergonomic engineering."

Eric Janson, worldwide vice president, marketing, CSR added, "We are always enthusiastic about the development of new Bluetooth ideas, and are delighted that JABRA has chosen BlueCore2-External to do this."

About CSR

CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
, including Bluetooth(TM). The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  technology, to provide its customers with the lowest cost of ownership of high quality digital radio.

CSR was the first company in the world to offer a true single-chip Bluetooth solution with BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. In Q4 2001 CSR released BlueCore2, its second generation family, and offer developed hardware/software bundles for each of the fastest growing Bluetooth applications markets. Users can combine the chips with the CSR Bluetooth software stack to provide a fully compliant solution for data and voice communications or, used with an upper layer host software stack, CSR is able to offer a complete Bluetooth end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
.

CSR has a growing list of major international companies including Microsoft Corp, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Toshiba, Samsung, Sony, Compaq, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Fujitsu, LG, ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and , TDK TDK Türk Dil Kurumu (Turkish Language Council)
TDK The Dark Knights (gaming clan)
TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd.
, 3Com, Mitsumi, Siemens and Motorola, who have already used CSR's BlueCore in the development of a range of Bluetooth products. In fact, 70 percent of available pre-qualified modules, as listed on the qualified products page of the Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers.  (SIG) web site, feature BlueCore and it is in 59 percent of all qualified Bluetooth v 1.1 enabled end product designs.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark.

More information about CSR can be found at www.csr.com and the CSR partner web site www.btdesigner.com
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 17, 2003
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