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CSR's BlueCore Now Designed Into Over 1,000 Customer Products; BenQ M315 Rounds Up the Total.


CAMBRIDGE, England -- CSR plc (LSE LSE - Language Sensitive Editor :CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ):

--Ref: EME n. 1. An uncle. 9758

--Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 4292

--To download: http://www.csr.com/images/hires/pem4292.jpg

CSR plc, the world's leading provider of Bluetooth technology, today confirmed its strong leadership position in the rapidly growing Bluetooth market with the news that over 1,000 end products now use its BlueCore Bluetooth technology. CSR's BlueCore features in 69% of end-products qualified during 2004, as publicly listed on the Bluetooth website http://qualweb.bluetooth.org. This clearly demonstrates that CSR leads this industry, having achieved almost ten times as many design wins as its closest competitor.

CSR's 1,000th design win is the BenQ M315 - a stylish new tri-band multimedia handset from one of the world's leading mobile phone manufacturers. The BenQ M315 GSM handset offers an innovative hotkey to establish a fast and simple connection to a Bluetooth headset. CSR's BlueCore also featured in BenQ's uniquely styled P30 Symbian handset launched in 2003. On 7th June, it was announced that the Taiwan-based BenQ Group is to acquire Siemens' entire mobile phone business to help the company meet its goal to become one of the world's leading mobile phone makers.

CSR's sustained success in retaining market shares in excess of 60% for seven consecutive quarters stems from its practice of continually developing its BlueCore silicon, working with its customers to offer designers the most competitive solution for integrating Bluetooth into their end products. CSR's focus on the technology, costs and product design have created a formula that has seen the Cambridge UK based company play a role in bringing to fruition some of the leading mass market products available today.

Aside from the sheer number of design wins CSR has won since the birth of Bluetooth, proof of CSR's leadership can also be seen today in the higher-speed (3Mbps) Bluetooth EDR (Enhanced Data Rate) An acronym occasionally used to reflect an advancement in transmission or transfer speed. For example, Bluetooth 2.0 + EDR provides a dramatic increase in speed over the previous version. See Bluetooth.  market. One year after the launch of the Bluetooth v2.0+EDR specification, CSR's BlueCore4 remains the only EDR silicon inside any qualified end-products. As shown on the Bluetooth qualification website today, Dell, MSI MSI: see integrated circuit.


(1) (MicroSoft Installer) See Windows Installer.

(2) (Medium Scale Integration) Between 100 and 3,000 transistors on a chip. See SSI, LSI, VLSI and ULSI.
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, Cellink, Hewlett Packard and Apple all use CSR's EDR silicon. The market for EDR is expected to grow rapidly as product manufacturers migrate more of their products to benefit from the higher data rates and lower power consumption figures available with CSR's BlueCore4 product family for EDR.

Mobile phones remain by far the largest single market for Bluetooth silicon, so it is appropriate that the 1,000th design for CSR is inside BenQ's M315 GSM phone. In 2004 CSR supplied its BlueCore silicon for 55% of all Bluetooth-enabled handset designs. Figures for the first quarter of 2005 indicate that the company continues to clearly lead this market with tier one cellphone companies continuing to choose CSR's silicon: Nokia, Samsung, Motorola, BenQ, Panasonic, LG, Sharp, Pantech Pantech can be:-
  • Pantech Curitel, a Korean company specializing in manufacturing mobile phone terminals.
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, RIM, NEC, HTC HTC HTML (Hyper Text Markup Language) Component
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John Hodgson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CSR commented, "It is significant that our 1,000th design win be with BenQ, which is taking over Siemens' mobile phone business and setting itself up to be one of the largest names in the mobile phone industry." Hodgson continued, "CSR's success is testament to the superiority of BlueCore technology, which now has grown to account for over 50% of volume Bluetooth silicon shipments. We look forward to our next 1,000 design wins."

About CSR

CSR plc is the leading global provider of Bluetooth technology and has developed expertise in other single-chip wireless communication standards such as Wi-Fi (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11). CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller.

CSR is now producing its fourth generation BlueCore devices. BlueCore4 supports the Enhanced Data Rate (EDR) standard which was ratified at the end of 2004. BlueCore4 remains the only EDR silicon to be shipping in volume today. In November 2004 CSR launched UniFi, the first single chip 802.11a/b/g embedded solution specifically targeting the mobile phone and consumer electronics markets.

BlueCore features in over 51 per cent of all Bluetooth devices shipped and over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Nokia, Dell, Panasonic, Sharp, Motorola, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Apple, NEC, Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products.

In March 2005, CSR acquired Clarity Technologies Inc., for its Clear Voice Capture (CVC See CSC. ) technology that enhances the audio performance of any voice-based product or system. Applications for CVC include wireless headsets, handsets and automotive hands free systems.

CSR has its headquarters in Cambridge, UK, and offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan; Aalborg, Denmark; and Lund, Sweden.

More information can be found at www.csr.com and the partner web site www.btdesigner.com.

More information about Bluetooth technology can be found on the SIG web site at www.bluetooth.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 13, 2005
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