CSR's BlueCore Bluetooth Technology Enables Orange's SPV E200 Smartphone.Business Editors/High-Tech Writers CAMBRIDGE, England--(BUSINESS WIRE)--April 14, 2004 CSR PLC (LSE LSE - Language Sensitive Editor :CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. .L), a market leader in Bluetooth(R) silicon today announced that the Orange SPV E200 uses its BlueCore Bluetooth solution. Orange's third incarnation of the SPV SPV sheeppox virus. , the E200, is the first SPV smartphone to include Bluetooth technology. With CSR's BlueCore silicon, the Orange SPV E200 enables a user to synchronise contacts with their PC or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). or to wirelessly connect to a mobile headset or handsfree kit. The Orange SPV E200 retails at GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 149.99 and is available through Orange Shops and www.orange.com. In conjunction with many other features, the Bluetooth technology supplied by CSR supports the SPV E200 as a virtual office. Including Microsoft Outlook and Windows media player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content. , the SPV E200 can wirelessly connect via Bluetooth to download and upload address books and calendar information from a PDA or PC. The SPV E200 includes an MP3 player, so a user can take advantage of the 723kbps data transfer rate to download music files through a Bluetooth link. A user can then connect the SPV E200 to a Bluetooth enabled headset to listen to music files. Andrew Thomas, Devices Technology Manager for the Orange Group, said, "With the SPV E200, you are one touch away from reading the news, sending a photo message, checking your email or synchronising your contacts. The Bluetooth technology supplied by CSR has enabled us to provide a phone that puts even more mobility into a smartphone." John Hodgson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CSR, added, "We are beginning to see a shift in mobile manufacturers and suppliers outlook towards Bluetooth technology, and that is reflected in the increasing number of smartphones to include CSR's BlueCore silicon. Manufacturer's recognise the benefits that low powered wireless technology brings to their products and how Bluetooth technology eases the physical application of their new feature rich smartphones." About CSR CSR PLC (LSE: CSR.L) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all Bluetooth qualified end products and modules with international names such as Microsoft Corp, Nokia, Dell, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification. In February 2004, CSR floated on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. in the largest UK technology floatation in three years. CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, USA; Tokyo, Japan; Singapore; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark. More information can be found at www.csr.com and the partner web site www.btdesigner.com More information about Bluetooth can be found on the SIG web site at www.bluetooth.com Ref: EMM5183 Photo Ref: PEM3998 Image available to download: http://csr.com/images/hires/pem3998.jpg |
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