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CSR'S BlueCore Brings Bluetooth Technology to Korean Phone Designer Bellwave - A Leading Handset Supplier to the Growing Chinese Market.


Business Editors/High-Tech Writers

RICHARDSON, Texas--(BUSINESS WIRE)--Jan. 19, 2004

CSR (Cambridge Silicon Radio), a leading provider of single chip radio devices, today announced that Bellwave Co. Ltd., the Korean mobile phone and data module A sealed, removable storage module containing magnetic disks and their associated access arms and read/write heads. design company, has selected CSR's BlueCore silicon for a new Bluetooth enabled GPRS handset design. Bellwave is supplying its i100(TM) handset design to one of the largest electronics groups in China, which plans to promote the i100 GPRS handset to the international market, as well as the rapidly expanding Chinese mobile phone market.

In addition to high-speed GPRS, Bellwave's i100 mobile phone design offers a built-in VGA camera and imaging software; Windows style full color graphical user interface; Java for downloading new games and applications; WAP and MMS. CSR's BlueCore silicon was selected by Bellwave to enable Bluetooth wireless connectivity between the i100 and a Bluetooth headset or for synchronization with a Bluetooth enabled PC.

Bellwave is supplying the i100 phones together with a number of other GSM and GPRS models to leading Chinese OEMs.

Jeffrey Kang, Bellwave's COO, commented, "The Chinese market is demanding mobile phones with more than just the basic features -- consumers are asking for features such as GPRS for access to high-speed data services and Bluetooth for local wireless connectivity." Kang continued, "Our turnkey handset designs are intended to enable high-volume low cost production. CSR helps us maintain our competitive edge with its BlueCore Bluetooth technology by boosting the functionality of our designs, and without pushing costs beyond the reach of our customers."

About CSR

CSR (Cambridge Silicon Radio) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v1.1 enabled products and modules with international names such as Microsoft Corp, Nokia, Dell, Panasonic, Audi, NEC, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, USA; Tokyo, Japan; Singapore; Seoul, Korea; Taipei, Taiwan and Aalborg Aalborg: see Ålborg, Denmark., Denmark.

More information can be found at www.csr.com and the partner web site www.btdesigner.com

More information about Bluetooth can be found on the SIG web site at www.bluetooth.com

About Bellwave

Bellwave specializes in turnkey design solutions for GSM and GPRS handsets that are optimized for high-volume, low-cost production. These designs enable OEMs to efficiently offer feature-rich products at affordable prices. Bellwave also offers a complete line of CDMA data modules and is now making its popular handset designs and data module available to OEMs/ODMs in other markets around the world. Bellwave is headquartered in Seoul, Korea, with offices in Shanghai, Beijing, San Diego and Tokyo.

More information can be found at www.bellwave.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9CHIN
Date:Jan 19, 2004
Words:493
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