CSR'S BlueCore Brings Bluetooth Technology to Korean Phone Designer Bellwave - A Leading Handset Supplier to the Growing Chinese Market.Business Editors/High-Tech Writers RICHARDSON, Texas--(BUSINESS WIRE)--Jan. 19, 2004 CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. (Cambridge Silicon Radio), a leading provider of single chip radio devices, today announced that Bellwave Co. Ltd., the Korean mobile phone and data module design company, has selected CSR's BlueCore silicon for a new Bluetooth enabled GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. handset design. Bellwave is supplying its i100(TM) handset design to one of the largest electronics groups in China, which plans to promote the i100 GPRS handset to the international market, as well as the rapidly expanding Chinese mobile phone market. In addition to high-speed GPRS, Bellwave's i100 mobile phone design offers a built-in VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions. camera and imaging software; Windows style full color graphical user interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to ; Java for downloading new games and applications; WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. . CSR's BlueCore silicon was selected by Bellwave to enable Bluetooth wireless connectivity between the i100 and a Bluetooth headset or for synchronization with a Bluetooth enabled PC. Bellwave is supplying the i100 phones together with a number of other GSM and GPRS models to leading Chinese OEMs. Jeffrey Kang, Bellwave's COO, commented, "The Chinese market is demanding mobile phones with more than just the basic features -- consumers are asking for features such as GPRS for access to high-speed data services and Bluetooth for local wireless connectivity." Kang continued, "Our turnkey handset designs are intended to enable high-volume low cost production. CSR helps us maintain our competitive edge with its BlueCore Bluetooth technology by boosting the functionality of our designs, and without pushing costs beyond the reach of our customers." About CSR CSR (Cambridge Silicon Radio) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v1.1 enabled products and modules with international names such as Microsoft Corp, Nokia, Dell, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification. CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. , USA; Tokyo, Japan; Singapore; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark. More information can be found at www.csr.com and the partner web site www.btdesigner.com More information about Bluetooth can be found on the SIG web site at www.bluetooth.com About Bellwave Bellwave specializes in turnkey design solutions for GSM and GPRS handsets that are optimized for high-volume, low-cost production. These designs enable OEMs to efficiently offer feature-rich products at affordable prices. Bellwave also offers a complete line of CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. data modules and is now making its popular handset designs and data module available to OEMs/ODMs in other markets around the world. Bellwave is headquartered in Seoul, Korea, with offices in Shanghai, Beijing, San Diego and Tokyo. More information can be found at www.bellwave.com |
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