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CSL Behring Reports Progress on Global Implementation of Name Change.


Change from ZLB ZLB Zero Length Body
ZLB Zero Length Bit
 Behring to CSL Behring Underway Around the World

KING OF PRUSSIA King of Prussia, industrialized suburban area (1990 pop. 18,406), Montgomery co., SE Pa. It has glass and steel fabricating, food processing, printing and publishing, and varied manufacturing (textiles, liquified petroleum gas, water-treatment and electrical , Pa. -- CSL Behring today provided an update on its global name change, involving as many as 30 products in each of 70 countries worldwide.

The new name, CSL Behring, is now registered in the U.S., Germany, Switzerland and Canada, with other countries following over the next several months.

The renaming program, announced by CSL (Computerese as a Second Language) Said of people who love to speak high-tech words even though they often use them erroneously. See TLA.

1. CSL - Computer Structure Language. A computer hardware description language, written in BCPL.
 Behring's parent organization, CSL Limited, last year, will present a consistent and compelling view of the company operating in new and established markets around the world. "CSL has a tradition of innovation with important vaccines and medicines that began 90 years ago and continues to grow," said Peter Turner, President of CSL Behring. "The Behring part of our name originates with Emil von Behring, an innovator with serum therapies who won the first Nobel Prize Nobel Prize, award given for outstanding achievement in physics, chemistry, physiology or medicine, peace, or literature. The awards were established by the will of Alfred Nobel, who left a fund to provide annual prizes in the five areas listed above.  in Physiology and Medicine. We have changed our name, but remain strongly committed to the company values of innovation, safety and passion for our customers that we are known for."

The quality, type and volume of products that CSL Behring produces are not impacted by this name change. The company will continue to trade as ZLB Behring in some markets until registration with regulatory authorities is complete. CSL Behring is currently in the process of notifying the respective national health authorities regarding the license transfer. No changes to product names will occur. Throughout the year, company signage, product packaging, Internet sites, e-mail addresses and promotional literature will be updated to reflect the new name.

About CSL Behring

CSL Behring is a global leader in the plasma protein plasma protein
n.
Any of the various dissolved proteins of blood plasma, including antibodies and blood-clotting proteins, that act by holding fluid in blood vessels by osmosis.
 biotherapeutics industry. Passionate about improving the quality of patients' lives, CSL Behring manufactures and markets a range of safe and effective plasma-derived and recombinant products and related services. The company's therapies are used in the treatment of immune deficiency disorders, hemophilia, von Willebrand disease Von Willebrand Disease Definition

Von Willebrand disease is caused by a deficiency or an abnormality in a protein called von Willebrand factor and is characterized by prolonged bleeding.
, other bleeding disorders and inherited emphysema emphysema (ĕmfĭsē`mə), pathological or physiological enlargement or overdistention of the air sacs of the lungs. A major cause of pulmonary insufficiency in chronic cigarette smokers, emphysema is a progressive disease that commonly . Other products are used for the prevention of hemolytic he·mo·lyt·ic
adj.
Destructive to red blood cells; hematolytic.


Hemolytic
Referring to the destruction of the cell membranes of red blood cells, resulting in the release of hemoglobin from the damaged cell.
 diseases in the newborn, in cardiac surgery, organ transplantation and in the treatment of burns. The company also operates one of the world's largest plasma collection networks, ZLB Plasma. CSL Behring is a subsidiary of CSL Limited, a biopharmaceutical company with headquarters in Melbourne, Australia. For more information, visit www.cslbehring.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2007
Words:382
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