CSFBdirect Wins Top Ranking in American Association of Individual Investors Annual Survey; Customers are "Very Satisfied" with Execution, Electronic Trade Reliability.Business Editors JERSEY CITY, N.J.--(BUSINESS WIRE)--March 13, 2001 CSFBdirect (NYSE NYSE See: New York Stock Exchange : DIR), the online brokerage service of Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. , has been ranked number one in the American Association of Individual Investors American Association of Individual Investors (AAII) A not-for-profit organization to educate individual investors about stocks, bonds, mutual funds, and other financial instruments. (AAII AAII See: American Association of Individual Investors ) annual survey of online brokerage firms. CSFBdirect is one of an elite group of firms that received the most complimentary customer feedback. During the past year, AAII solicited customer feedback on more than 50 firms. Of the six firms which received the most feedback, CSFBdirect was ranked number one based on values related to the following criteria: trade price, speed of execution, reliability, and satisfaction. CSFBdirect received a top ranking in the electronic trade reliability and execution categories. "CSFBdirect has received numerous awards over the past year, but this one hits particularly close to home, since it is comes from customers who use and benefit from our exemplary products and services," said Blake Darcy, Chief Executive Officer of CSFBdirect. The annual survey is designed to help individual investors spot the firms that best meet their needs by offering information on commissions charged for a range of trades as well as services offered. CSFBdirect has received numerous honors over the past year, including number one for "Transaction Performance and Transaction Success Rate" in February 2001 by Keynote Systems Keynote Systems, Inc. provides measurement and monitoring, service level and customer experience management services to customers to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability. , Inc.; "Best for Site Reliability" in August 2000 by TheStreet.com's Online Broker Survey; "Top Online Broker" by the 2000 Readers' Choice Awards, Worth magazine; "Best of the Web" in March 2001 by Forbes.com; "Best Bet, Feature Rich" in May 2000 by PC World magazine; and a "4-Star Rating", the highest rating awarded, in March 2001 by Barron's. About AAII The American Association of Individual Investors is an independent, not-for-profit organization formed in 1978 for the purpose of assisting individuals in becoming effective managers of their own assets through programs of education, information and research. It has a membership of about 175,000. About CSFBdirect CSFBdirect is one of the world's premier online brokerage firms offering a diversified range of investment products and services to sophisticated, self-directed investors. As of December 31, 2000, CSFBdirect had over one million worldwide customer accounts representing nearly $23 billion in assets. Headquartered in Jersey City, NJ with offices in Parsippany, NJ, Charlotte, NC, Delray Beach Delray Beach, resort city (1990 pop. 47,181), Palm Beach co., SE Fla., on the Atlantic coast; settled 1895, inc. 1911. Mostly residential, Delray Beach is also the trade center for a citrus-fruit and vegetable-growing region. , FL, Sandy City, UT, London, Tokyo, Hong Kong, and Dubai, CSFBdirect employs more than 1,800 people. CSFBdirect trades on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "DIR" as a tracking stock of Credit Suisse First Boston (USA), Inc. For more information on CSFBdirect, visit the company's Web site at www.CSFBdirect.com. About Credit Suisse First Boston Credit Suisse First Boston (CSFB CSFB Credit Suisse First Boston CSFB Cyclically Shifted Filter Bank ) is a leading global investment banking firm serving institutional, corporate, government and individual clients. CSFB's businesses include securities underwriting, sales and trading, investment and merchant banking, financial advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , investment research, venture capital, correspondent brokerage services and online brokerage services. It operates in over 76 locations across more than 37 countries and 6 continents, and has some 28,000 staff worldwide. The Firm is a business unit of the Zurich based Credit Suisse Group, a leading global financial services company. |
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