CROSSMARK Resolves Costly Deduction Issues Using Data Synchronization Services Provided By viaLink.Business Editors & High Tech Writers The viaLink Company (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :VLNK VLNK Virtual Link VLNK Visited Link ) said today that CROSSMARK(R), one of the world's premier sales and marketing agents of consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , has selected viaLink as a provider for data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server. services. The selection also enables CROSSMARK to market viaLink's services to its national and regional manufacturing clients. According to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. Borders, president of CROSSMARK Sales Agency, "Data synchronization is an essential component in efficiently managing and clearing deductions. Having disparate data among our trading partners adds superfluous, post-sales activities that dilute, rather than enhance, the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . viaLink aligns the supply chain by providing shared views of product, pricing and promotion-related information. This alignment results in greater efficiencies and increased profits for all supply chain constituents." "We look forward to working closely with CROSSMARK, a company known for its innovation and commitment to excellence, to extend the power of synchronization to the suppliers and the brands they represent," said Warren D. Jones, viaLink's chief executive officer. "Having a single data-of-record for authorized items, pricing, and promotion criteria will minimize discrepancies between supply-chain members. This, in turn, enables CROSSMARK to focus on building market share for its client partners." CROSSMARK is one of the world's largest sales and marketing organizations with more than 10,000 employees in offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and internationally. CROSSMARK Sales Agency provides headquarter head·quar·ter v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem v.tr. To provide with headquarters: sales and retail merchandising services for many of the world's leading brands. CROSSMARK sells and services these brands in the grocery, mass/club, drug and discount trade channels. CROSSMARK Sales Agency's parent company, CROSSMARK Holdings, also provides marketing, technology and consulting services throughout the global marketplace. For more information, please visit www.crossmark.com. The viaLink Company (OTCBB:VLNK) provides advanced e-commerce services to the retail/CPG and foodservice industries. viaLink helps progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call 972/934-5500 or visit viaLink's Web site: www.vialink.com. |
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