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CROSSMARK Private Label to represent Albertsons Corporate Brands.


Business Editors

PLANO, Texas--(BUSINESS WIRE)--Feb. 23, 2004

CROSSMARK(R) announces its national appointment by Albertsons, one of the world's largest food and drug retailers, to represent its growing portfolio of corporate brands.

Terry Lee, Albertsons' VP of Corporate Brands, said, "CROSSMARK Private Label will help us drive additional sales by building upon our proficiencies in category management, headquarter head·quar·ter  
v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem

v.tr.
To provide with headquarters:
 representation, and retail support. CROSSMARK Private Label will also provide expertise in analytics, marketing, and store-level promotion." Lee continues, "CROSSMARK Private Label understands our challenges and is equipped to help us reach our aggressive growth objectives."

The CROSSMARK appointment, which begins on April 1, 2004, will include a host of service and marketing solutions to the store-brands segment. CROSSMARK Private Label, using its proprietary, front-end category management templates, and its field force automation tools, can quickly extract category insights then relay these insights directly to the store level.

Tim Hauser Tim Hauser (born December 12, 1941) is a musician with the band The Manhattan Transfer. Early life
He was born in Troy, New York. Tim, his sister Fayette, and their parents moved to the New Jersey shore when he was seven years old, living in Ocean Township and Asbury Park.
, President of CROSSMARK Private Label, said, "By working collaboratively and utilizing our dedicated resources, we will enhance Albertsons' corporate brands through all facets of the sales and product life cycles."

About Albertsons

Albertsons is one of the world's largest food and drug retailers, with annual revenues of approximately $36 billion. Based in Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation).

Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area.
, the Company employs more than 200,000 employees and operates approximately 2,300 retail stores in 31 states across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , under banners including Albertsons, Jewel-Osco, Acme, Albertsons-Osco, Albertsons-Sav-on, Sav-on Drugs, Osco Drug, Max Foods, and Super Saver. Additional information is available at www.albertsons.com.

About CROSSMARK

CROSSMARK is a professional business services company providing members of the consumer packaged goods (CPG CPG

central pattern generators.
) industry with integrated solutions in the areas of sales, marketing, merchandising, technology, and supply chain optimization Supply Chain Optimization is the application of processes and tools to ensure the optimal operation of a manufacturing and distribution supply chain. This includes the optimal placement of inventory within the supply chain, minimizing operating costs (including manufacturing costs, . CROSSMARK employs more than 10,000 associates throughout the United States, Canada, Australia, and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Additional information is available at www.crossmark.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 23, 2004
Words:308
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