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CROSSMARK Expands Global Operations With Plans To Acquire Hong Kong Merchandising Agency.

Business Editors

PLANO, Texas--(BUSINESS WIRE)--May 30, 2002

CROSSMARK(R) continues to expand its global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. , having reached an agreement to acquire the leading merchandising agency in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , announced Butch Smith, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CROSSMARK.

Flex A development system for Flash-based applications from Adobe. Introduced in 2004 as a J2EE application, Flex compiles ActionScript code and XML-based user interface descriptions (MXML) into binary Flash files (SWF files).  Merchandising Resources Ltd. (Flex Merchandising), a rapidly growing retail merchandising services agency in Hong Kong, was built by Leslie Tam, and is the leading provider of retail services for manufacturers and retailers in the fast-moving consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 industry. Ms. Tam is expected to lead the CROSSMARK Hong Kong team and serve as Managing Director. The agreement between CROSSMARK and Flex Merchandising is subject to customary conditions.

"We are very excited about the opportunity to have Leslie Tam and her agency join the CROSSMARK family. Her expertise, contacts and reputation throughout the Asian marketplace should aid CROSSMARK in becoming Asia's premier business services firm," Smith said.

In addition to the Hong Kong acquisition described above, CROSSMARK announced earlier this week additional mergers and acquisitions in Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . CROSSMARK also announced the formation of CROSSMARK United Kingdom, which opens operations June 1, 2002.

Bob Hawk, President of CROSSMARK Global, said each of the new countries is positioned strategically to open additional markets throughout Asia and Europe. "Hong Kong provides tremendous growth opportunities for our global operations and serves as a springboard for entry into other Asian markets. CROSSMARK Hong Kong, combined with CROSSMARK Australia and CROSSMARK New Zealand, enables us to provide our client partners with consistent sales and branding strategies throughout the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. ."

Leslie Tam, founder and Managing Director of Flex Merchandising, said "CROSSMARK will bring proprietary technologies and intellectual capital to the Hong Kong market. This allows us to expand our service levels and drive high-value solutions to brand owners and retailers. We are very excited about the opportunity."

CROSSMARK expects to open offices in Singapore, Taiwan and Thailand within the next 12 months.


CROSSMARK is a professional business services company providing integrated, performance-based solutions in sales, marketing, technology and consulting. With its headquarters in Plano, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S. , CROSSMARK employs more than 10,000 associates in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, the United Kingdom, China, India, Australia and New Zealand. For more information on CROSSMARK, please visit

About Flex Merchandising Resources Ltd.

In two years Flex Merchandising has attracted more than 280 brands to represent in 1,200 Hong Kong retail chain stores. Its services include shelf merchandising, compliance tracking, in-store packaging uplifting and market intelligence monitoring. The firm was founded by Leslie Tam, Managing Director, who has more than 25 years experience in the fast-moving consumer goods industry in Hong Kong and other Asian markets. For more information, please visit
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Publication:Business Wire
Date:May 30, 2002
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