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CRN Selects AMD Athlon FX-53 Processor to Power `Ultimate PC'; AMD Athlon Processor Chosen to Power Cutting-Edge System for Fifth Time.


Business Editors/High-Tech Writers

XChange TechBuilder

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 3, 2004

AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) today announced that CRN CRN Computer Reseller News
CRN Crown
CRN Council for Responsible Nutrition
CRN Crane
CRN Community Recycling Network
CRN Course Reference Number
CRN Center for Responsible Nanotechnology
CRN Cornish (SIL code, UK) 
 (Computer Reseller News) chose the AMD Athlon(tm) 64 FX-53 processor to power its "Ultimate PC." CRN Test Center engineers evaluate various PC components selected for excellence in innovation, functionality and performance to showcase the best in cutting-edge technology. In front of an audience at the XChange TechBuilder conference in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , CRN lab director John Yacono constructed what is deemed by CRN as the "Ultimate PC" based on the AMD Athlon 64 FX-53 processor.

CRN readers are executives in the microcomputer reseller industry who turn to the publication to keep them abreast of technological and business developments in the PC industry.

"The Ultimate PC showcases new best-in-breed products, and this year's

unit featured some truly bold innovations. A notable advance is the inclusion of an AMD 64-bit processor, which for the first time gives the UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org).  the ability to run 64-bit code without sacrificing access to legacy 32-bit applications," said Yacono, director of the CRN Test Center. "The flexibility, performance and software-compatibility behind the AMD64 processor made it a natural choice for our cutting-edge system."

"Being selected by CRN as the processor of choice for the `Ultimate PC' reiterates the outstanding performance capabilities of AMD64 processors to computer resellers, one of our strongest and most important market segments," said Marty Seyer, vice president and general manager of AMD's Microprocessor Business Unit. "This is another proof point that the AMD Athlon 64 FX-53 processor continues to push the boundaries of mainstream computing, enabling an immersive, extreme performance experience."

CRN also selected an AMD Athlon processor for its "Ultimate PC" at XChange TechBuilder in 2002, PC Expo A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than  in 2000 and 2001, and at Comdex in 1999.

The AMD Athlon 64 FX and AMD Athlon 64 processors, like all AMD64 processors, have the added security benefit of Enhanced Virus Protection Enhanced Virus Protection, often abbreviated as EVP, is a proprietary technology used by AMD which attempts to prevent malicious computer code from being executed without the user's knowledge or permission.  (EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
) capability. This capability, in conjunction with the upcoming Microsoft(R) Windows(R) XP Service Pack 2, will be able to prevent the execution of certain types of malicious viruses.

The award-winning AMD Athlon 64 desktop processors also feature Cool'n'Quiet(tm) technology, an innovative system-level feature that lowers the power consumption of the PC when maximum performance is not needed. A PC with AMD's Cool'n'Quiet technology enabled will consume less power, and run cooler and quieter on most applications.

About AMD64

AMD64 evolves the industry-standard 32-bit x86 architecture The generic term x86 refers to the "CISC" type instruction set of the most commercially successful CPU architecture[1] in the history of personal computing, used in processors from Intel, AMD, VIA, and others.  to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture also enables a more secure computing For the general concept, see .

Secure Computing Corporation, or SCC, is a public company (NASDAQ: SCUR) that develops and sells computer security products, such as:
  • Firewalls including Sidewinder, SnapGear and CyberGuard TSP
 environment by integrating technology that can take advantage of advanced anti-virus features in upcoming software.

Since the introduction of the AMD64 architecture in 2003, the AMD Opteron(tm) processor for servers and workstations and the AMD Athlon(tm) 64 processors for desktop and notebook computers have earned more than 45 awards for innovation and performance and the support of more than 1,000 OEMs, hardware and software developers, system builders and distributors.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron and combinations thereof, and Cool'n'Quiet are trademarks of Advanced Micro Devices Inc. Microsoft and Windows are registered trademarks of Microsoft Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other jurisdictions. Other product and company names are for informational purposes only and may be trademarks of their respective companies.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 3, 2004
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