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CRMfusion Inc. and StrikeIron, Inc. Partner to Deliver Real Time, Web Services Based Data Verification Tools to Salesforce.com Users.


TORONTO and RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C. -- Solution Eliminates Need for Cumbersome cum·ber·some  
adj.
1. Difficult to handle because of weight or bulk. See Synonyms at heavy.

2. Troublesome or onerous.



cum
 Database Manipulation, Reduces Errors and Improves Productivity

CRMfusion, Inc., the developers of DemandTools, the leading salesforce.com administrative data quality toolset, and StrikeIron, Inc., developer of the innovative StrikeIron Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  Business Network(TM) (WSBizNet(TM)) that simplifies working with Web services,, today announced a strategic partnership focused on providing real-time customer data verification and enhancement capabilities to the salesforce.com marketplace.

CRMfusion has developed the first of a new series of unique modules as part of their DemandTools suite that provides for real-time integration of salesforce.com customer data with the StrikeIron US, Canadian and Global Address Verification Web services.

"The problem with data verification and enhancements in hosted environments like salesforce.com is that it is very hard to export the information and re-import to salesforce.com while maintaining full database integrity and not creating duplicates," said Glenn Wilson Glenn Wilson can refer to:
  • Glenn Wilson (actor)
  • Glenn Wilson (baseball)
  • Glenn Wilson (footballer)
  • Dr. Glenn Wilson (British television sex therapist)
, President, CRMfusion Inc. "CRMfusion has seen numerous clients spend more money on the data import/export side of their data project than they did on the actual data they purchased. We have eliminated this entire cost and headache with our new StrikeIron integrated DemandTools modules."

Built on the powerful DemandTools platform and the Sforce API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol.  from salesforce.com, the new StrikeIron access and integration modules will allow for real-time transfer of the Web services data into salesforce.com. With the first new CRMfusion module, salesforce.com users can now seamlessly access international address and enhancement data services without the need to export and re-import their salesforce.com records. This solution eliminates the additional expense and time of cumbersome database manipulation, reduces errors and improves productivity for salesforce.com users.

An example of these savings were realized during a recent test in which CRMfusion showed an example of a beta customer verifying 2,000 leads live from their salesforce.com lead queues. The entire process from start to finish took less than 5 minutes and the addresses were not only verified but also enhanced including the addition of 9 digit zip codes zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 and full CASS CASS Cardiology, cardiovascular surgery A randomized, open label, multicenter trial that compared the outcomes of CABG vs. medical therapy on M&M in Pts with coronary artery disease after an MI. See Angina, CABG, Silent ischemia.  certification. With fees starting at about 4 cents per verification and falling to less than 1 cent in volume this entire 2,000 lead upgrade demonstrated by CRMfusion would only cost a average user of the service approximately $35.

"This is an excellent example of how value can be added to current applications utilizing StrikeIron Web Services", said Bob Brauer, President of StrikeIron. "This is one of the best integrations available in the market of Web services enabled data access with a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  system and we look forward to working with CRMfusion to provide additional modules utilizing StrikeIron Web services for salesforce.com users."

CRMfusion has announced that the StrikeIron integration modules will be available in late September 2005 and the company will be featuring them at the salesforce.com Dreamforce conference in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Sept 11-14th 2005. The StrikeIron modules will be included at no extra cost (other than the Web services transactional fees through StrikeIron) in all versions of DemandTools and will also be available at no charge to any salesforce.com user wanting to utilize StrikeIron services.

More information regarding these modules may be found at www.crmfusion.com/demandtools.htm

About CRMfusion Inc.

CRMfusion Inc., is a Canadian software Canadians have been contributing to the development of computer software from the beginning of the 1940s.

In 1979 the Basic Software Group was formed by Norm Francis, Ted Comfoltey, Keith Wales and Don Thompson.
 development firm based in Toronto Canada that specializes in developing administrative toolsets for organizations utilizing hosted CRM solutions such as salesforce.com. The company's premiere tool for salesforce.com users is called DemandTools and it is used by more than 300 salesforce.com administrators in 14 countries. DemandTools offers a rich and industrial strength solution to the problems of data quality including the requirements to mass change, mass deduplicate, apply standardization standardization

In industry, the development and application of standards that make it possible to manufacture a large volume of interchangeable parts. Standardization may focus on engineering standards, such as properties of materials, fits and tolerances, and drafting
 and perform other high end administrative tasks. For more information, visit www.crmfusion.com

About StrikeIron

Based in Research Triangle Park, NC, StrikeIron(R), Inc. is the leader in Web services commercialization with its break-through StrikeIron Web Services Business Network(TM) (WSBizNet(TM)). WSBizNet provides an online commerce marketplace for providers and users to come together and easily publish, find and subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 commercial Web services. The WSBizNet Web services directory is the world's largest and includes the StrikeIron Web Services providing the most reliable and trusted commercial Web services available in the market. The Aurora Aurora, cities, United States
Aurora (ərôr`ə, ô–).

1 City (1990 pop. 222,103), Adams and Arapahoe counties, N central Colo., a growing suburb on the east side of Denver; inc. 1903.
 Funds, Inc. provided funding for StrikeIron after recognizing the significant opportunity presented by Web services and this unique management team. For more information, visit www.strikeiron.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 23, 2005
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