CRMGuru.com to Host CRM Industry's First European Webcast on September 28.Business Editors BURLINGAME, Calif.--(BUSINESS WIRE)--Sept. 18, 2000 Register Now for this Provocative Presentation on "How to Make CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Work" CRMGuru.com, the world's largest and fastest-growing interactive CRM resource, will host the industry's first European webcast, "CRM - How to Make It Work," on Thursday, September 28, at 3:00 PM in the U.K. (10:00 AM Eastern Daylight Time in the U.S.A). This webcast, sponsored by Chordiant Software Inc., is part of the ongoing CRMGuru Live! virtual seminar series, which provides expert advice on the top CRM issues. Space is limited. For details and to register, please visit http://www.crmguru.com/live. The global CRM technology market will grow from $4 billion in 2000 to $11 billion in 2003, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. IDC. "A significant portion of this growth will come from the European market, home to many large, multinational corporations
Featured speakers will be Tony Craddock and David Rance. Tony is Managing Director of CRM Limited, a consultancy specializing in CRM research and strategy development (http://www.crmltd.com) and Europe's panelist pan·el·ist n. A member of a panel. Noun 1. panelist - a member of a panel panellist panel - a group of people gathered for a special purpose as to plan or discuss an issue or judge a contest etc for CRMGuru.com. David Rance, (formerly Customer Care Director of BTCellnet), is Managing Director of Customer Centricity Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers (such as the quest for short term profit). Limited, a consultancy dedicated to helping organizations to become more effective through improved customer management, (http://www.customercentricity.net). Both consultants are highly respected CRM thought leaders in the U.K and founding members of the International CRM Advisors Consortium, a multi-national think tank on CRM. During the webcast Tony and David will explain why CRM is currently not fulfilling its promise and introduce a novel approach to customer management guaranteed to increase customer satisfaction and value. Seminar participants will also learn the results of two recent CRM studies conducted by CRM Ltd. and Chordiant Software Inc., a leading provider of customer management solutions. Most large consumer organizations such as banks, insurance companies and telcos are spending huge sums on CRM in an attempt to reduce churn churn: see butter. and increase customer value. According to David Rance most of these are doomed to fail because they are being implemented as a marketing program, not a change in the way the business works. "Customers quickly see though such gimmicks," says Rance, "and forcing customers to use the web to reduce costs is actually increasing the risk of customers churning Firing one group of employees and hiring another. As companies move into newer, high-tech ventures, they often eliminate employees with older skills while bringing on new people who have computer programming, networking and Web experience. ." "Be warned, this discussion is not for the faint hearted," says Tony Craddock. "However, if you are prepared to consider new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. and willing to embrace new thinking, then join us for what will be a very engaging debate on the impact on customer management of business measures, organization design, culture, the web, and systems architecture." The CRM-Forum and eCustomerServiceWorld.com, two U.K.-based online CRM portals, have partnered with CRMGuru.com to market the seminar throughout the European community European Community: see European Union. European Community (EC) Organization formed in 1967 with the merger of the European Economic Community, European Coal and Steel Community, and European Atomic Energy Community. . Placeware (http://www.placeware.com) will be providing webcast services for the event. About Chordiant Software, Inc. Chordiant delivers integrated, multi-channel eBusiness software, which enables consumer companies to implement best business practices over the Web, via email and mobile devices, through call centers, or in branches. Chordiant empowers high-value contacts designed to consistently retain customers, grow revenue and drive profits during every contact. The Chordiant system has been selected by several of the world's leading consumer companies, including Thomas Cook For the company, see Thomas Cook AG. Thomas Cook (22 November 1808 – 18 July 1892) of Melbourne, Derbyshire, founded the travel agency that is now Thomas Cook AG. He was brought up as a strict Baptist and joined his local Temperance Society. Global Services, Barclays Mercantile, Direct Line, General Motors, First USA Bank and Bank One International. Headquartered in Cupertino, California, Chordiant maintains regional offices in Chicago, Dallas, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and London, Amsterdam and Munich. For more information, visit http://www.chordiant.com. About The CRM-Forum The CRM-Forum is an independent on-line resource center for CRM professionals working in the business-consumer marketplace. It provides CRM professionals and companies involved in CRM on both the demand and supply side of the industry with a place to keep up-to-date with CRM developments, and to meet, discuss, and contact each other about CRM-related issues. For more information visit http://www.crm-forum.com About eCustomerServiceWorld.com eCustomerServiceWorld.com is a 'one-stop-shop' portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. for all things 'customer service.' The site, launched in June gives industry professionals access to products, jobs, books, speakers, events and research articles. Click through to the magazine to sign up for free associate membership and receive a Monday morning 'Start The Week' email pack full of inspirational quotes, one minute management tips and other mini 'turbo boosters' to fire up your management thinking on a Monday morning. For more information, visit http://www.ecustomerserviceworld.com. About CRMGuru.com CRMGuru.com unites a worldwide community of business managers who want to learn more about CRM, explore new frontiers New Frontier President John F. Kennedy’s legislative program, encompassing such areas as civil rights, the economy, and foreign relations. [Am. Hist.: WB, K:212] See : Aid, Governmental in their business, and exchange ideas and perspectives with others. Founded by consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a Front Line Solutions in January 2000, the site has been growing rapidly, now serving 20,000 members from 70 countries. Each month CRMGuru.com receives 40,000 visitors to its web site and distributes over 200,000 email messages to opt-in newsletter subscribers. For more information, please visit the web site at http://www.crmguru.com. |
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