CRM RETAILER GIVES RESULTS IN REAL-TIME.Kx Systems, a company in high-performance relational databases, and Rotomail, a variable-data marketing solutions company, have developed CRM-PROFILER, a browser-based marketing analysis system that enables retail banking firms to mine vast amounts of customer and transaction data and receive results in real-time. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dr. Fabrizio De Vecchi, marketing manager at BankAmericard(R) -- a division of Deutsche Bank S.p.A. in Italy that manages electronic payments and credit card services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. -- "CRM-Profiler is a customer relationship management dream come true. Its ability to make sense of enormous volumes of data with great speed will enable any company to understand their customers better and to offer them services that precisely match their needs." Rotomail developed CRM-Profiler to help retail financial institutions perform high-speed analysis on rapidly growing amounts of customer and transaction data. According to Giorgio Albertini, Rotomail GM, "Kx Systems gave Rotomail the unprecedented ability to build a sophisticated marketing analysis solution that's fast enough to crunch through gigabytes of data in real-time. Yet, it runs on an ordinary Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. server. In the past, our mainframe-based, customized process for advanced data mining would take about a month to produce any usable results. With kdb, CRM-Profiler users get results in a few seconds." CRM-Profiler takes customer and transaction data from any source, reads it into the high-performance kdb database from Kx Systems, and performs fast time-ordered analysis on the data. Designed for marketing and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. professionals, CRM-Profiler is accessible from a web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Users select from a menu of reports specialized for retail banking, and report output is available on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. and through standard office tools such as Microsoft Excel (tool) Microsoft Excel - A spreadsheet program from Microsoft, part of their Microsoft Office suite of productivity tools for Microsoft Windows and Macintosh. Excel is probably the most widely used spreadsheet in the world. Latest version: Excel 97, as of 1997-01-14. . Rotomail selected kdb while conducting a search for a high-performance relational database that could rapidly analyze the time-stamped data essential to understanding financial transactions. In addition CRM-Profiler is being used by Rotomail to help advertisers identify their best marketing vehicles based on detailed analysis of customer behavior. Janet Lustgarten, Kx CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "Rotomail is a true innovator in developing marketing solutions that take advantage of today's new technology for the enterprise. CRM-Profiler offers retail financial institutions a higher level of intelligence for serving customers and improving profitability. We are delighted that Rotomail selected kdb as its database and analytics platform for CRM-Profiler." About Kx Systems Kx enables leading global companies to capture, store and analyze vast amounts of data at real-time speeds. Kx products close the gap between what ordinary databases deliver and what today's real-time enterprises need. About Rotomail Rotomail Italia, S.p.A., is part of the Rotolito Lombarda Industrial Group, with consolidated 2003 revenues of $140 million (U.S.) and more than 400 employees. Rotomail specializes in variable-data solutions for large-volume full color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). , marketing communications, and print-on- demand. For more information, call 212/410-2254 or visit http://www.kx.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion