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CRM Provider Infusion Software Announces Two Key Management Hires to Marketing and Sales Team.


Jeff Mask and David Yohe Bring Proven Experience in Business Development and Brand Building

GILBERT, Ariz. -- Infusion Software (www.infusionsoft.com), a leading provider of on-demand "active" Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and marketing automation software for growing small businesses, today announced the appointment of David Yohe as its Director of Marketing and Jeff Mask as Director of Business Development. Yohe joins the company from global retail and manufacturing software The following list of software modules are the manufacturing components of Baan's ERP (BaanERP) system, acquired by SSA Global in 2003 and subsequently by Infor at the end of 2006. It is listed here because it provides a comprehensive overview of the required software. See MES.  producer JDA Software JDA Software Group, Inc. is a demand and supply chain partner to the world’s leading retailers, manufacturers and suppliers and is located in Scottsdale, AZ. History
Jim Armstrong, co-founded the U.S.-based JDA Software in 1985.
 where he served as Director of Direct Marketing and Mask worked with Pfizer Pharmaceuticals as a Sales Representative in California.

David Yohe brings to Infusion Software 17 years of experience in marketing, lead generation and advertising, having most recently served as Director of Direct Marketing and various other marketing roles at JDA Software for the past six years. At JDA JDA Japan Defense Agency
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JDA Jovian Detention Authority (gaming) 
 he was responsible for marketing and lead generation supporting annual revenues of approximately $278 million. Yohe has also held marketing-related positions at CSK Auto CSK Auto Inc. is the largest specialty retailer of automotive parts and accessories in the western United States and one of the largest retailers of such products in the entire country. , and PetSmart's former advertising agency of record, Evans Group Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . He is a graduate of the University of Arizona (body, education) University of Arizona - The University was founded in 1885 as a Land Grant institution with a three-fold mission of teaching, research and public service.  where he earned a B.A. in Radio/TV Media Arts focused on Marketing and Advertising.

Jeff Mask has worked on the business development and sales side for more than 10 years, most recently serving as a top sales representative for Pfizer Pharmaceuticals where he was awarded with the prestigious Vice President's Cabinet Award. Prior to Pfizer, Mask was the Director of Sales and Business Development of PRIMEDIA'S online entity, About.com. He holds a B.A. degree in Communications with an emphasis in Marketing and Advertising from Brigham Young University Brigham Young University, at Provo, Utah; Latter-Day Saints; coeducational; opened as an academy in 1875 and became a university in 1903. It is noted for its law and business schools. .

"Both Mask and Yohe bring Infusion an incredible depth of marketing and business leadership experience, which is vital to both the achievement of our revenue goals and our long-term growth as a market leader in CRM software for small businesses," said David Lee, Vice President of Marketing and Sales. "Their vast experience and industry knowledge make them ideal additions to our team."

At Infusion, Yohe is responsible for planning, development and implementing the company's marketing strategies, marketing communications, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , both external and internal.

In Mask's role, he will lead the business development team focusing on growing sales opportunities, alliances and strategic partnerships.

About Infusion Software

Infusion Software delivers web-based software that dramatically empowers small businesses' ability to grow quickly and profitably. The company's flagship product, InfusionCRM, is designed to liberate the marketer, entrepreneur or growing small business by centralizing, organizing and automating their sales, marketing and customer service processes. InfusionCRM effectively replaces a medley of incompatible software programs and manual grunt labor typically existing in businesses of fewer than 100 employees. The web-based application requires no large upfront fees or difficult setups. Infusion Software is a privately-held company headquartered in Arizona.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
Words:460
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