CRM Magazine Announces Winners of 2007 CRM Market Awards.

Companies, Customers, and Industry Visionaries Honored for Successes in the CRM Marketplace Over the Previous 12 Months

NEW YORK -- CRM magazine, the industry's leading publication, announced the winners of the 2007 CRM Market Awards at a reception in conjunction with the magazine's destinationCRM2007 conference.

As the CRM software market extended its growth streak to a third consecutive year, CRM magazine and the sixth annual CRM Market Awards honored the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships through the sophisticated integration of people, processes, and technologies.

"CRM magazine is pleased to present the 2007 CRM Market Awards to those companies and individuals who are bringing customer relationship initiatives to new heights. These efforts are helping companies, streamline business processes, maximize profitability, and provide more value to customers," said David Myron, editorial director of CRM magazine. "Congratulations to this year's award recipients. May they continue to raise the standard of CRM excellence."

In each of eight categories comprising the various fields of CRM excellence, the magazine named one vendor, firm, or consultancy as the Market Winner, denoting its receipt of the highest score compared to its peers. In addition, each category produced four Market Leader awards and a "One to Watch" winner in each category.

Winners, leaders, and "ones to watch" in the CRM Market Awards were determined through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and customer satisfaction scores.

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Six members of the CRM community were named by the magazine as 2007 Influential Leaders: William Band, a principal analyst at Forrester Research; CRM magazine Hall of Famer Marc Benioff, founder, chairman, and CEO, Salesforce.com; Frederick Reichheld, director emeritus, Bain & Co., and creator, Net Promoter Score; John Roberts, cofounder and CEO, SugarCRM; Jonathan Rosenberg, senior vice president of product management and marketing, Google; and Brad Wilson, general manager of Microsoft Dynamics CRM.

In addition, the magazine inducted the newest member of its CRM Hall of Fame, Greg Gianforte, founder, chairman, and CEO of RightNow Technologies.

The magazine also named six Rising Stars for the year: U.K.-based marketing software provider Alterian; Eloqua, a vendor bridging the gap between sales and marketing; iEnterprises, mobile CRM vendor; reseller Infinity Info Systems; business-application software provider Infor; and product analytics vendor Vistaar.

Lastly, the magazine named three customer implementations as winners of its CRM Elite Award--one each for an enterprise-level, midmarket, and small-business level CRM inititiative: Sybase (enterprise), a mixed deployment of Salesforce.com and Eloqua; Roland DGA (midmarket), a Microsoft CRM deployment with Axonom; and Voices.com (small-business), a deployment with Salesforce.com.

The 2007 CRM Market Awards were presented at a ceremony held at the destinationCRM2007 conference at the Marriott Marquis in New York. An expanded version of the results have been published in the September 2007 issue of CRM magazine--available in print and in digital NXTBook format (http://www.nxtbook.com/nxtbooks/crmmedia/crm0907/index.php). The awards package will appear online beginning September 1, 2007, at http://www.destinationCRM.com.