CRM Leaders Harte-Hanks and Xchange Expand Relationship by Integrating Xchange 8 With Allink Xpert.Business/Technology Editors SAN ANTONIO, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation). San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S. & BOSTON--(BUSINESS WIRE)--July 31, 2002 -Relationship will enable select Harte-Hanks customers greater analytics, real-time decision making and increased customer data management capabilities- Harte-Hanks, Inc., (NYSE NYSE See: New York Stock Exchange :HHS HHS Department of Health and Human Services. ) and Xchange, Inc., (Nasdaq:EXAP) today announced an agreement to extend their global strategic alliance and bundle the latest generation Xchange 8 software solution with the Harte-Hanks Allink(TM) Xpert CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. offering. Under the terms of a four-year contract, Xchange will provide technology and service for its most current, best-of-breed platform of data management, analytics and reporting, to Harte-Hanks which will continue to package and resell it - combining Xchange 8 with its own array of CRM software and services called Allink Xpert. Allink(TM) Xpert is a fully integrated database software solution that is designed to refine customer data and precise campaign results to enable and deliver highly targeted cross-channel marketing campaigns, analytic decision support and advanced modeling and reporting. This open-architecture solution now will incorporate the Xchange 8 CRM solution by Xchange, Inc. as well as the customer data management (CDM 1. CDM - Content Data Model 2. CDM - Code Division Multiplexing ) capabilities of Harte-Hanks. In effect, Allink Xpert leverages the combined professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , CRM expertise and ongoing support resources of both companies. "We are very pleased to announce this deal with Harte-Hanks," said J. Chris Wagner, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Xchange, innovators in helping businesses capture more profit in each customer interaction. "Our technologies are exceedingly complementary and the new package will provide users with unmatched capabilities, accountabilities and provable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). (return on investment). It is especially gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to have an existing client express their confidence in us with an order to upgrade and we are thrilled to be asked to grow with them," he added. "Xchange has been a solid technology partner for us and the expansion to include Xchange 8 was a natural evolution for us both," said Richard Hochhauser, president & chief executive officer, Harte-Hanks. "When we announced our alliance early last year, we sought a partner with both long-term commitment and a vision for CRM service and delivery. This Harte-Hanks-Xchange relationship will give global marketers in various vertical markets the best tools to reach their customers more personally, more informed, and more effectively through every channel they use." In addition to bundling their software and other Harte-Hanks services, Xchange and Harte-Hanks will cooperate in a joint training and education program designed to enhance customer service before and after the sale. Service support options include an extended-hour help desk and a vertical market application team to support the engagement. Allink Xpert, powered by Xchange 8, provides comprehensive real-time decision-making for online and offline campaigns. In addition, use of the Harte-Hanks Trillium trillium or wake-robin (trĭl`ēəm), any plant of the large genus Trillium, attractive spring wildflowers of the family Liliaceae (lily family), native to North America and E Asia. Software System(R) for data quality provides the mechanism to construct a 360-degree view of a customer's relationship across the enterprise. Using this 360-degree view, the analytics consulting practice of Harte-Hanks delivers world-class data mining and predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. services as part of the Allink Xpert solution. This enables a company to construct the right offer, through the right channel at the right time. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Wagner, Xchange 8 provides a platform to automate these campaigns and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , Xchange 8 completes the process by enabling Allink Xpert to provide detailed ROI reporting that allows an organization to refine campaign tactics based on live results. "The CRM marketplace is alive and growing. This deal is evidence that both Xchange and Harte-Hanks are focused on growth, serving our customer bases, and building strong businesses," Wagner said. About Xchange Xchange solutions enable large global companies to lower costs and maximize profits by Capturing Value in Play through continuous customer conversation across all channels. Xchange 8 features the depth and open architecture large companies require to extract more value from their existing CRM investments by synchronizing synchronizing, n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship. online and offline multi-channel customer campaigns that are integrated with call centers and all other customer touch-points in real-time. This smarter, analytic approach to each customer interaction delivers strategic customer insights and profits. For more information on Xchange or to learn about our customer-focused software and services solutions, visit our Web site at www.xchange.com. About Harte-Hanks Harte-Hanks, Inc. (NYSE:HHS), San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , TX, is a worldwide, direct and interactive services company that provides end-to-end customer relationship management (CRM) and related marketing services solutions to a host of consumer and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, to analyze and to disseminate customer and prospect data at all points of contact. Its customer-centric models allow the company to be the overall solutions provider for driving traffic to a Web site, call/contact center, or brick-and-mortar location. With premier specialized offerings - Web page design to e-care, desktop database capabilities to systems integration, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. mail to e-mail, proprietary and open-solution software products to application service provider (ASP) solutions - Harte-Hanks provides practical implementation of technology and understands the needs of clients and their customers to deliver best-of-breed solutions. Visit the Harte-Hanks CRM solutions Web site at www.harte-hankscrm.com or call (800) 456-9748. Note to Editor: Harte-Hanks, Trillium Software System and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc. Xchange, the Xchange logo, Relationships are good. Profits are better. and Capturing Value in Play are trademarks or registered trademarks of Xchange, Inc. All other product or company names mentioned are used for identification purposes only, and may be trademarks or service marks of their respective owners. Copyright Xchange, Inc., 2002 All rights reserved. |
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