CRM INVESTMENTS.

CRM INVESTMENTS can be measured, says Meridien Research. Its new report discusses "Yardsticks for Managing Successful CRM Strategies" and includes a calculator that can be used to determine the influence of several variables on customer Lifetime value and net present value. An executive summary can be obtained at www.meridien-research.com.

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Title Annotation:	customer relationship management
Publication:	ABA Bank Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Jul 1, 2001
Words:	51
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