CRM Data Moves Beyond Direct Marketing to Become a Corporate Asset; New report from Meridien Research Traces Evolution of Campaign Management Software.Business/Technology Editors NEWTON, Mass.--(BUSINESS WIRE)--March 19, 2001 Meridien Research, a leading financial technology analyst firm, released today a report examining the evolution of campaign management systems and several products available today in this space. They found that state-of-the-art campaign management solutions are no longer simply tools to automate To turn a set of manual steps into an operation that goes by itself. See automation. direct marketing campaigns, but now provide personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. information that enables a financial institution to meet acquisition, loyalty, retention, and relationship development objectives by enhancing its customer knowledge asset, delivering value to the customer, and capitalizing on customer interactions and touch points. "Campaign management has grown from one-way, broadcast-style, untargeted marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales into two-way, one-to-one, personalized, event-driven interactions. The depth of data that has become available is significant," says Dennis Behrman, analyst at Meridien and author of the report. "Financial institutions should choose CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. products with a view beyond the immediate task at hand and consider the importance of the customer knowledge asset that they are building. It is critical that this asset survives despite ongoing campaign management software decisions and implementations." Meridien's report, entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Campaign Management Update: Cover Your Asset" describes baseline solution capabilities and their stage on the evolutionary continuum, identifies important considerations when implementing a campaign management solution, and discusses event-based marketing, a new breed of direct marketing solution. More information about Meridien's services and purchasing this report can be obtained from sales@meridien-research.com or by calling 617-796-2800. A summary and a table of contents are available on www.meridien-research.com About Meridien Research Meridien Research of Newton, MA provides analytical research services to users and providers of financial industry technology. Meridien Research targets three technology areas of strategic importance to financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. firms: eFinancial Services, Trading & Risk Management and Customer Relationship Management. Each practice delivers quarterly reports and monthly briefs, detailing new issues and challenges. Visit www.meridien-research.com/press to register for announcements as new research becomes available. For media relations, contact Parallax parallax (pâr`əlăks), any alteration in the relative apparent positions of objects produced by a shift in the position of the observer. In astronomy the term is used for several techniques for determining distance. LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control at 1.781.235.7025 or parallax@meridien-research.com. |
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