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CREATIVE INTRODUCES INNOVATIVE NEW TECHNOLOGIES AT FALL COMDEX

 SINGAPORE, Nov. 15 /PRNewswire/ -- Creative Technology Ltd. (NASDAQ: CREAf) and its U.S. subsidiary Creative Labs Inc. today announced an array of advanced technologies for integration into future audio and video products for the PC environment.
 Next Generation Sound Technology
 For sound-enhanced applications, this high-performance, leading- edge technology combines the power of the Sound Blaster audio platform and the EMU8000, an integrated audio DSP from E-mu Systems Inc. The next generation sound technology delivers comprehensive audio functionality including 16-bit audio, wave-sample synthesis, full MIDI support, audio mixing and digital effects. It also supports E-mu's SoundFont Library of diverse digital audio samples.
 Creative VoiceAssist
 Coming soon to the OS/2 platform, this highly acclaimed speech recognition software has sold over 500,000 copies. VoiceAssist is compatible with all major sound cards as well as with 8- and 16-bit Sound Blaster audio boards. Its extensive 30,000 word vocabulary and powerful API provide developers and end-users with superior speech recognition technology.
 Creative TextAssist
 Creative Labs brings the power of text-to-speech to 16-bit Sound Blaster audio cards with Advanced Signal Processing. Based on technology licensed from Digital Equipment Corp., TextAssist offers superior speech quality and full control of pronunciation and intonation as well as singing and special effects. An API for developers is also available.
 ShareView for Windows
 Collaborative computing is now a reality for Windows users with ShareView for Windows - a desktop video communication technology that transmits data over a single standard analog telephone line. ShareVision's advanced application sharing software allow users to simultaneously collaborate on the same document, even if only one participant has the installed software.
 MPEG Playback Technology
 Creative's MPEG technology allows users to playback CD-quality digital stereo audio as well as over 72 minutes of full-screen, full-motion, full-color video on CD-ROM that supports the MPEG (ISO CD 11172) standard. MPEG playback is the ideal tool for VideoCDs, CD-ROM game titles, video presentations, product demos, training materials and more.
 Creative Technology Ltd develops, manufactures and markets a family of sound and video multimedia products for IBM-compatible PCs. The company's Sound Blaster sound platform enables IBM-compatible PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the de facto industry standard sound platform for PC-based software.
 Creative Technology Ltd was incorporated in 1983 and is based in Singapore. Creative Labs, Inc., the company's primary U.S. subsidiary, is located in Milpitas, Calif. Creative Technology Ltd also has other subsidiaries in the United States, United Kingdom, Japan, Singapore, Taiwan and China. The company's stock is traded on the NASDAQ National Market System under the symbol CREAf.
 NOTE: Creative TextAssist, Creative VoiceAssist, and Sound Blaster are trademarks of Creative Technology Ltd. ShareView is a trademark of ShareVision Technology Inc. Emu and SoundFont are trademarks of E-mu Systems Inc.
 -0- 11/15/93
 /CONTACT: Steffanee White of Creative Labs Inc., 408-428-6600; or Michele Janin of Cunningham Communication Inc., 408-982-0400/
 (CREAf)


CO: Creative Technology Ltd; Creative Labs Inc.; E-mu Systems Inc. ST: California IN: CPR SU:

JH -- SE003 -- 4146 11/15/93 07:32 EST
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Date:Nov 15, 1993
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