CRAZY FOR MOO! Celebrate Cow Appreciation Day with Ben & Jerry's Dairy-ingly Decadent New Flavors.

BURLINGTON, Vt. -- Go ahead, milk it for all it's worth. That's right, July 15 is Cow Appreciation Day and what better way to join the cow parade than by raising a spoon and pint of Ben & Jerry's ice cream to gratefully salute the cows in your life?

Ben & Jerry's appreciates Vermont cows so much, we pay the small dairy farmers who own them a premium not to inject them with synthetic growth hormones, called Recombinant Bovine Growth Hormone (rBGH). We work constantly with our suppliers to ensure that all of the ingredients used in our products are wholesome. Visit www.benjerry.com to watch the interactive odyssey we call "Cow to Cone" and discover what it takes to bring all of these wholesome ingredients together and unite them in euphoric ice cream flavor harmony.

The Ben & Jerry's flavor gurus have been hard at work down on the farm (or back in the Ben & Jerry's flavor lab), concocting new ways to tempt your tastebuds this summer. They spent days and nights mixing, blending, chopping, folding and pureeing until they came up with six unrivaled pints of pure ice cream indulgence.

These udderly delicious and completely unexpected new flavors will have you over the moo-n:

--The Gobfather(TM) (The Flavor You Can't Refuse(TM))... Chocolate Ice Cream with Fudge-Covered Almonds & Nougat Swirl

--Marsha Marsha Marshmallow(TM)... Chocolate Ice Cream with Fudge Chunks & Toasted Marshmallow & Graham Cracker Swirls

--Dave Matthews Band's Magic Brownies(TM)... Vanilla Ice Cream, Fudge Brownies & Raspberry Swirls

--Fossil Fuel(TM)... Sweet Cream Ice Cream with Chocolate Cookie Pieces, Fudge Dinosaurs & a Fudge Swirl

--In a Crunch(TM)... Peanut Butter Ice Cream with Chocolate Covered Peanuts & a Crispy Fudge Swirl

--Strawberry Cheesecake(TM)... Strawberry Cheesecake Ice Cream with Strawberries and a thick Graham Cracker Swirl

As the mercury climbs into triple digits, party 'til the cows come home with these euphoric new flavors. Who knows, maybe you'll create some lasting Cow Appreciation Day mem-moo-ries.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using dairy products from a Vermont dairy cooperative and high-quality ingredients. The company is committed to using milk and cream from cows that have not been treated with the synthetic hormone rBGH, and states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.

Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2001 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.