CPM and HealthLine Systems Partner to Improve Customer Relationships and Increase ROI.Business Editors MIDDLETON, Wis.--(BUSINESS WIRE)--Oct. 24, 2003 To provide better service and customer care, CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. Marketing Group, Inc. and HealthLine Systems, Inc. have formed a strategic alliance also designed to enhance healthcare organizations' revenue and return on investment. Both CPM and HealthLine Systems are health industry leaders in their areas of expertise and anticipate the partnership will allow healthcare organizations to better understand and respond to the health needs and service utilization patterns of their patients. CPM Marketing Group is the leading Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution for healthcare organizations, serving more than 100 clients nationwide for nearly 20 years. CPM's CRM integrated solution enables providers to maximize their individual patient relationships with a comprehensive database, market analysis, predictive segmentation, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and targeted personal communications. HealthLine Systems provides Sharp Focus(R), a contact center solution that has served more than 400 healthcare organizations over the last 18 years. Sharp Focus offers leading assessment technology for medical call centers. The primary care assessment tool used by nurses offers triage triage Division of patients for priority of care, usually into three categories: those who will not survive even with treatment; those who will survive without treatment; and those whose survival depends on treatment. for symptom-based complaints as well as physician referrals physician referral A physician's recommendation to a Pt to consult another physician for a 2nd opinion. Cf Self-referral. , health information, education and prevention. Through the agreement, HealthLine Systems will overlay (1) A preprinted, precut form placed over a screen, key or tablet for identification purposes. See keyboard template. (2) A program segment called into memory when required. CPM's predictive segmentation models onto its Sharp Focus system. These tools, known as the Consumer Healthcare Utilization Index (CHUI)(TM) and the Patient Disease Index (PDI PDI Protein Disulfide Isomerase PDI Personal Docente e Investigador (Spanish: Personal Educational and Investigating) PDI Pre Delivery Inspection PDI Professional Development Institute )(TM) are sophisticated mathematical programs The term mathematical program can refer to:
CPM will integrate contact center information into an organization's comprehensive CRM database, allowing the health provider to be even more responsive to its patients. The totality TOTALITY. The whole sum or quantity. 2. In making a tender, it is requisite that the totality of the sum due should be offered, together with the interest and costs. Vide Tender. of information in the database enables the organization to provide information on appropriate events and services to the caller and family members at just the right time. In addition, the CRM database tracks all communications between the organization and patients, including service utilization, to determine the campaign response, how much activity was attributed to CRM, and the return on investment. HealthLine Systems CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dan Littrell and CPM CEO John Hallick believe that, "The combination of HealthLine Systems and CPM technology offers an unparalleled alignment of resources to help providers more strategically understand and profitably address healthcare market needs." CPM and HealthLine Systems will release a new case study titled, "Proving Call Center ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). with the CRM System" and further explain the partnership and its benefits at the Leveraging Technology and the Internet for Performance and Profitability: The Marketing Edge conference, October 26-28, 2003, in Phoenix. To read the case study or for more information, contact HeatlhLine Systems at www.healthlinesystems.com or CPM Marketing Group at www.cpm.com. About CPM Marketing Group, Inc. CPM Marketing Group, Inc., headquartered in Middleton, WI, is a pioneer in the development of customer relationship management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. . CPM's integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM's suite of software tools provide easy and secure access to the data for individual snapshots of patients and health consumers on a "segment of one" basis. For more information, visit www.cpm.com, call 1-800-332-2631 Ext. 221, or contact us via email at marketing@cpm.com. About HealthLine Systems, Inc. HealthLine Systems, Inc. is an established leader in the healthcare industry with an 18-year record of results from software and consulting solutions. HealthLine System's pioneering Sharp Focus contact center and Internet innovations address the pressing requirements of hospitals, health systems and managed care organizations for increased market share and improved return on investment. Sharp Focus clients recover revenue, create incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue, reduce cost, improve team performance, integrate with the Web, strengthen operations, and document ROI. Sharp Focus clients consistently earn more than the national average ROI for contact centers, some over twice as much! For more information, visit www.healthlinesystems.com, call 1-800-733-8737 Extension 7244, or contact us via e-mail at sales@healthlinesystems.com. |
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