CPM Offers New Services as Leading CRM Healthcare Provider.Business Editors EAST PEORIA East Peoria, city (1990 pop. 21,378), Tazewell co., N central Ill., on the Illinois River opposite Peoria; inc. 1919. A rail and warehousing center for central Illinois, it has shifted from heavy industries to entertainment and service industries, including a , Ill.--(BUSINESS WIRE)--May 1, 2002 Tools Enhance Sales, Marketing, Customer Service Customer Potential Management (CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. ) Marketing Group, an international leader of customer relationship management solutions (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) for healthcare, has added several new products and services to its leading CRM suite of products for providers, payers and pharmaceutical companies. The additions strengthen CPM's ability to provide unprecedented CRM strategies and results for its more than 100 care delivery organization clients and the healthcare industry. CPM's suite of CRM solutions is based on an Internet-enabled information database, including internal and external customer information as well as market projections. This data is often gathered from disparate and incompatible incompatible adj. 1) inconsistent. 2) unmatching. 3) unable to live together as husband and wife due to irreconcilable differences. In no-fault divorce states, if one of the spouses desires to end the marriage, that fact proves incompatibility, and a divorce sources and compiled into a single, integrated source of information accessible throughout the organization. This central information data bank becomes the powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. for care delivery organizations (CDOs) to understand, measure and manage customer and service-area profitability as well as to improve wellness, disease management and service utilization utilization, n 1. the extent to which a given group uses a particular service in a specified period. Although usually expressed as the number of services used per year per 100 or per 1000 persons eligible for the service, utilization rates may be . CPM's recent product improvements include: - A comprehensive nationwide in house database for use with its proprietary Consumer Healthcare Utilization Index (CHUI)(TM). CPM can now offer market lists selected by CHUI. The index provides a relative ranking, a number between 0 -999 to indicate an individual's propensity to use specific healthcare services in three key medical areas: medical diagnostic codes (MDC); the top identified diseases and procedures of the 21st century and ICD-9 codes; and diagnostic related groups (DRGs). CHUI scores can be applied to lists by region and specialty, allowing providers, payers, device manufacturers and pharmaceutical companies to obtain a highly specialized market list based on desired score ranges. For example, if a diabetes test kit wants to provide information to individuals with the highest propensity of developing the disease in a specified market area, it can get a list based on the best CHUI category and the highest score ranges for that region. CDOs with their own comprehensive CRM database can use CHUI to score their data to obtain lists to promote certain service lines, programs and services to those most likely to need them. - Acquisition of WellNext, a provider of customized employer health and wellness programs. The acquisition has allowed CPM to expand its Health2Work(TM) program, a workplace wellness strategy to identify employee and organizational health needs for improved well being, performance and retention. H2W can be implemented as a partnership between hospitals and employers or hospitals and payers; or between employers/payers and CPM wellness consultants. - Development and distribution agreement with Greystone.Net to expand CPM's consumer health portal. Greystone.Net will provide comprehensive health content that can be customized for each organization. The health portal is a self-service, personalized Internet health management tool offering consumers access to specific organizational, medical, health education, program and service information as well as online health information management. CPM's list of satisfied customers include two of Crain's top 10 integrated care delivery systems. "We're we're Contraction of we are. we're we are able to run CPM's suite of database software tools in house, which has been most beneficial for customer segmentation and to prove return on investment for our programs," noted Judi Brown Judith "Judi" Lynne Brown (born July 14, 1961) is an American athlete who competed mainly in the 400 metre Hurdles. She competed for the United States in the 1984 Summer Olympics held in Los Angeles, U.S. in the 400 metre hurdles where she won the Silver medal. , vice president of marketing operations for Advocate Health Care. "We have about 14 executives from marketing, planning, call center and sales who regularly use the data for decision making." About CPM Marketing Group, Inc. CPM Marketing Group, Inc., based in East Peoria, IL, is a pioneer in the development of Customer Relationship Management (CRM) solutions, including information warehousing technology, delivery systems, and portals. Since its inception INCEPTION. The commencement; the beginning. In making a will, for example, the writing is its inception. 3 Co. 31 b; Plowd. 343. Vide Consummation; Progression. in 1981, CPM has achieved international recognition for solving healthcare, financial, and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. business problems with this technology. CPM's CRM integrated solutions allow healthcare organizations to maximize In a graphical environment, to enlarge a window to the full size of the screen. See Win Maximize windows. their customer relationships through market analysis, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and targeted personal communications. The foundation is an accessible, customer-centric web warehouse that includes comprehensive individual and household data. CPM's suite of software tools provide easy and secure access to the data for individual snapshots of patients and health consumers on a "segment of one" basis. For more information, visit www.cpm.com or call 1-800-332-2631. |
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