CPM Announces Early Warning System for Disease--The Patient Disease Index.

Business Editors

MIDDLETON, Wis.--(BUSINESS WIRE)--April 2, 2003

Customer Potential Management (CPM) Marketing Group, Inc., announces its Patient Disease Index (PDI)(TM) to predict the likelihood of individuals who have or have had certain diseases to develop other health problems. This unique co-morbidity segmentation system offers healthcare providers more information for health and disease management as well as a superior segmentation method for patient communications than was previously available.

CPM developed the PDI using millions of healthcare encounters, co-morbidity factors and disease states. Applied to a patient database, the PDI provides a disease management score for individuals based on their current health status. For example, the PDI may be used to determine how likely an individual is to develop heart disease when historical medical records indicate a diagnosis of diabetes or high blood pressure.

"The Patient Disease Index gives organizations the ability to assess their patients' health pathway, determine possible outcomes and to design more strategic programs aimed at improving health and lessening disease complications," said John Hallick, CPM president and CEO. "Another potential use is as background for relevant individual messages, which are less expensive than mass marketing and more likely to be read and acted upon," he said. Using the PDI to write and send such information is HIPAA compliant because it falls under case management, care coordination or treatment.

The PDI leverages the same patent pending artificial intelligence methodology as CPM's Consumer Healthcare Utilization Index (CHUI)(TM) segmentation system. CHUI is a scoring system for use with non-patient data that predicts the likelihood of each individual to require specific services or products. It is based on sophisticated mathematical formulas and 20 million healthcare encounters. CHUI provides scores in the major diagnostic categories (MDC), diagnostic related groups (DRG) and ICD-9 groups. The PDI model is similar but is specifically for patient data. With the advent of PDI, healthcare organizations now have two specific segmentation systems for distinct data groups--non-patients and patients.

Predictive segmentation is a significant departure from the various geographical and demographic segmentation systems healthcare strategists have used in the past to better understand their markets. CPM just released the results of a study comparing CHUI with a more traditional cluster code segmentation model that showed CHUI to be 80 percent more effective in getting cardiac information to the most appropriate individuals.

For more on the PDI, visit the CPM booth at the 8th National Forum on Customer Based Marketing Strategies in New Orleans, April 13 -15, 2003, or contact CPM at [e-mail] or 1-800-332-2631.

About CPM Marketing Group, Inc.

CPM Marketing Group, Inc., headquartered in Middleton, WI, is a pioneer in the development of customer relationship management (CRM) solutions, including information warehousing technology, delivery systems, and portals. Since its inception in 1981, CPM has achieved international recognition for solving healthcare, financial, and telecommunications business problems with this technology.

CPM's CRM integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric web warehouse that includes comprehensive individual and household data. CPM's suite of software tools provide easy and secure access to the data for individual snapshots of patients and health consumers on a "segment of one" basis. For more information, visit www.cpm.com, call 1-800-332-2631, or contact us via email at [e-mail].