CPM Announces 2004 Free Marketing Web Seminar Series.Business Editors MIDDLETON, Wis.--(BUSINESS WIRE)--March 18, 2004 Following the successful launch and attendance of its 2003 Revenue Enhancement revenue enhancement An increase in revenues, especially by way of increased taxes. Revenue enhancement includes reducing taxpayer deductions and eliminating tax credits. Strategies Web Seminar Series, Customer Potential Management (CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. ) Marketing Group, has begun a new 2004 series titled, "Intelligent Health Care Marketing Web Seminar Series." CPM is an industry leader in relationship management solutions for health care. Last year's sessions featured topics on interacting with your data, creating a strategic Patient Relationship Management (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) (TM) plan and building practice volume. Some of the comments included: -- "Good overview with solid data based information." Valley General Hospital -- "Gained more ideas for marketing our physicians and physician referral service." Port Huron Port Huron (hy  r`ən), city (1990 pop. 33,694), seat of St. Clair co., S Mich., a natural, deepwater port of entry at the junction of the St. Clair River with Lake Huron; inc. 1857. Hospital -- "Presenter was very well versed and prepared." Saint Francis Saint Francis, city, United States Saint Francis, city (1990 pop. 9,245), Milwaukee co., SE Wis., a residential suburb of Milwaukee on Lake Michigan; inc. 1951. There is meat processing and the manufacture of plastic and metal products. Hospital In addition to new or expanded topics based partly on input from 2003 attendees, the following 2004 educational lineup also features some programs with client co-presenters. All seminars are scheduled for 11 a.m. CT (12 p.m. ET, 10 a.m. MT, 9 a.m. PT). Learning to Like Your Database, Thursday, April 8 Measuring Marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. , Tuesday, May 11 The Power of Prediction, Tuesday, June 10 Using Your PRM System for Planning, Thursday, July 29 How to Accelerate the Financial Impact of Contact Center Management, Thursday, Sept. 2 Getting and Retaining Customers in a Multi-Channel World, Thursday, October 7 Service Line Marketing, Tuesday, November 16 PRM Strategies and Lessons Learned: Where Do We Go From Here, Thursday, December 16 "Web seminars are an extremely convenient and effective way to educate marketing professionals and advance the profession," said Ginger Benz, CPM Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . "We look forward to continued participation and feedback throughout the year." To learn more or to register, go to www.cpm.com and click on the home page Web seminar box, or contact CPM at 1-800-332-2631, ext 221 or marketing@cpm.com. About CPM Marketing Group, Inc. CPM Marketing Group, Inc., in Middleton, WI, is a pioneer in the development of Patient Relationship Management (PRM)(TM) solutions, including database development, intelligent health care marketing systems and predictive market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. . CPM's PRM integrated solutions allow health care organizations to maximize their patient relationships through market analysis, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM's suite of software tools provide easy and secure access to the data for individual snapshots of patients and health consumers on a "segment of one" basis. For more information, visit www.cpm.com, call 1-800-332-2631, ext. 221 or contact us via email at marketing@cpm.com. |
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