CPM, BioLucent Program Targets Women's Comfort To Increase Mammograms, Long-Term Relationships.

Business Editors/Health/Medical Writers

MIDDLETON, Wis.--(BUSINESS WIRE)--May 21, 2003

To help more women get regular mammograms and to assist healthcare organizations in more effectively reaching the highly competitive women's market, CPM Marketing Group, Inc. and BioLucent, Inc. have combined their expertise into a unique product and promotion package.

The package provides healthcare organizations with a precisely targeted, HIPAA-compliant direct-mail campaign, along with media relations materials to promote women's health programs and the local availability of a softer, more comfortable mammogram. CPM is a leader in patient relationship management programs, while BioLucent is the manufacturer of the Woman's Touch(R) MammoPad(R) - a soft foam cushion that enhances patient comfort during mammograms.

Nearly 40 percent of women do not get recommended annual mammograms, partly because of pain or discomfort during the procedure. The MammoPad breast cushion, designed by Stanford University Hospital breast surgeon Gail Lebovic, M.D., is now used in more than 1,000 facilities, with more than one million cushions sold in the two years since FDA clearance. Major studies demonstrate MammoPad significantly reduces mammogram discomfort for the majority of patients and does not affect mammogram image quality.

"Progressive institutions are always looking for new opportunities to improve women's health, giving them an edge in building long-term relationships with key healthcare decision-makers," said John Hallick, CPM president and CEO. "The MammoPad breast cushion and marketing package are innovative ways to reach area women about mammogram comfort, an important and previously unaddressed concern for many women."

BioLucent President Jill Anderson said that while the MammoPad breast cushion has had a very successful launch, "We know that by collaborating with CPM we can reach many more organizations and women. Our customers who already use the product will gain a more effective consumer marketing program, while those who do not yet use MammoPad will receive the dual benefit of offering their patients a more comfortable mammogram and the marketing program to get the desired utilization."

As part of the collaborative effort, healthcare marketers will receive:

-- A targeted list of the organization's best prospects using the

only predictive individual segmentation systems in the U.S.

based on healthcare variables--the patent-pending HIPAA 

compliant Consumer Healthcare Utilization Index(TM) (CHUI)(TM)

and the Patient Disease Index(TM) (PDI)(TM).

-- Direct to consumer self-mail package about the benefits of

mammography and MammoPad, timed to arrive around recipients'

birthdays and customized with the organization's logo and

contact information.

-- Customizable media and other PR materials to reach local

media, area women, referring physicians and other key

influencers, about MammoPad's consumer benefits and the

organization's dedication to women's health.

For more information, visit www.cpm.com to read the program description or contact CPM at 1-800-332-2631 or [e-mail]. For more information on the breast cushion, contact Charles Bracken, VP sales at BioLucent, 866-460-4141, extension 501 or go to www.mammopad.com.

About CPM

CPM Marketing Group, Inc., based in Middleton, WI, is a pioneer in the development of database marketing technology and HIPAA-compliant relationship management solutions for health care. Since its inception in 1981, CPM has achieved international recognition for its integrated solutions that allow organizations to maximize their patient relationships through market analysis, strategic planning, targeted personal communications, and return on investment analysis. For more information, visit the CPM website at www.cpm.com.

About BioLucent

Based in Aliso Viejo, Calif., BioLucent, Inc. designs and manufactures innovative, unique products to increase patient comfort during mammography, while also ensuring high-quality images. For more information, call toll-free 866-460-4141 or visit www.BioLucent.com.