CPLANE Hires Seasoned Telecom Executive to Head Marketing.Business Editors/High Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 1, 2001 Veteran Communications Executive Brings 18 Years of Experience to Rapidly Expanding Service Network Control Software Company CPLANE, Inc., a developer of leading service network control software solutions, announced today that Catharine A. Trebnick has been hired as Senior Vice President of Marketing. Trebnick will oversee all of CPLANE's marketing functions and direct the company's product management efforts. Trebnick brings more than 18 years of experience in the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. to this position. Most recently, she was the founder and principle of Technology Marketing Strategies, an independent consulting business oriented towards clients that require next generation service definition, development, and implementation in the communications industry. "We are very excited to have someone of Catharine's stature join CPLANE. She comes to us with a tremendous amount of expertise in both the service provider and equipment vendor markets, and a strong track record in providing leadership in marketing and product management," said Nelu Mihai, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CPLANE, Inc. "She will be an invaluable resource to our efforts, helping to ensure that CPLANE maintains its leadership position in service network control." Prior to Technology Marketing Strategies, Trebnick worked for ICG ICG indocyanine green. Communications as Senior Vice President, Products and Technology, where she planned the migration of ICG's legacy voice and data network to an IP-based network. Trebnick started her career at AT&T, moved to Lucent Technologies at the trivestiture, and held various executive and management positions in product management and marketing. At Lucent Technologies, she led the development of their data strategy initiative, and was instrumental in creating, developing and launching Lucent's Softswitch Business Unit, and served as General Manager. Additionally, Trebnick was a principal founder of the Softswitch Consortium which leads the development of standards for open IP-based networks; serves on NexTone's Advisory Board; is a member of the TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. Futures Working Group; founded Colorado's Women Business Exchange in Telecommunications which provides women between the director and CEO level with networking opportunities and professional support; and, serves on several startups' Advisory Boards. Trebnick received a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree from the University of Maryland University of Maryland can refer to:
About CPLANE, Inc. CPLANE, Inc. is a software company delivering a service network control platform that empowers service providers with the ability to accelerate the creation of revenue-generating services, while optimizing the delivery of those services across a multi-vendor, multi-technology network infrastructure. The result is a solution that minimizes service delivery time for customers, while maximizing network performance value and profitability for the service provider. Founded in 1999 and based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , CPLANE is privately held and has received more than $35 million in investment capital from Amerindo's Private Equity Group, CMEA CMEA Council for Mutual Economic Assistance CMEA Cellular Message Encryption Algorithm CMEA Canadian Music Educators' Association CMEA Council for Mutual Economic Aid CMEA Certified Machinery Equipment Appraiser CMEA Colorado Music Education Association Ventures, ONSET Ventures, Pequot Private Equity, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , and Woodside Fund. |
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