CPI Announces New Brand Strategy.Business Editors MISSISSAUGA Mississauga (mĭsĭsaw`gə), city (1991 pop. 463,388), S Ont., Canada, 12 mi (20 km) W of Toronto on Lake Ontario. A residential suburb of Toronto and a growing transportation and industrial center, it is one of Canada's fastest-growing , Ontario--(BUSINESS WIRE)--Aug. 1, 2000 CPI (1) (Characters Per Inch) The measurement of the density of characters per inch on tape or paper. A printer's CPI button switches character pitch. (2) (Counts Per I Plastics Group Ltd. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :CPI.) ("CPI") announced today the launch of a new brand strategy for products manufactured under its unique Extrudawood(TM) process. A new brand name - eon - has been selected to position CPI's revolutionary, wood replacement products as the industry leader and the first choice amongst consumers who desire wood alternatives for a variety of applications. eon - "the natural evolution of wood" - embodies the look, feel and beauty of wood, the freedom from maintenance inherent with wood, and the simplicity of installation. Moreover, eon brand products offer unsurpassed value when considering the maintenance and replacement costs of wood applications. Initially the eon name will be used to brand CPI's imaginative and versatile outdoor decking system, on display at the National Hardware Show, McCormick Place McCormick Place is an enormous exposition complex located in Chicago, Illinois. East, Lakeside Center, Level 3, Chicago, Illinois Illinois, river, United States Illinois, river, 273 mi (439 km) long, formed by the confluence of the Des Plaines and Kankakee rivers, NE Ill., and flowing SW to the Mississippi at Grafton, Ill. It is an important commercial and recreational waterway. (Booth Number 42500 - Building Products Section), August 13 - 16. The eon decking brand will be supported via consumer and trade advertising, contractor awareness and incentive programs, extensive retail and wholesale distribution support and campaigns and a variety of other trade and consumer vehicles. Peter F. Clark, Chairman and Chief Executive Officer, CPI Plastics Group Limited, stated that the adoption of the eon brand strategy for our Extrudawood(TM) process is the next logical step, following several successful test markets, in positioning our products to increase penetration and successfully compete in the burgeoning wood replacement market. CPI Plastics Group Limited is an international leader in designing, engineering, manufacturing and processing thermoplastics. The Company's portfolio includes technologically advanced custom profile extrusions, film extrusions, the Rack Sack(TM) waste disposal systems and the revolutionary plastic wood replacement product - eon. Principally serving appliance A stand-alone hardware device or software environment dedicated to a specific task. See hardware appliance and software appliance. , automotive, window fashion and a variety of consumer product categories, CPI has 6 manufacturing plants in Ontario, as well as 2 distribution facilities in the U.S. The Company employs more than 780 people. CPI is listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. and trades under the symbol CPI. |
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