CPG Industry Veteran Michael Forhez Joins CAS Americas.ATLANTA -- Former leader of SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. Consumer Products Practice Will Provide Strategic Counsel in Trade Promotion Management, Category Management and Retail Execution to CAS Customers and Prospects CAS, the global leader in CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions for the Consumer Packaged Goods industry, today announced that Michael Forhez, formerly at SAS Institute, and a recognized expert on CRM solutions for consumer goods companies, has been named vice president of CAS Americas. "Michael brings over 20 years of diversified CPG-specific experience to CAS Americas and has a proven track record of launching CPG CPG central pattern generators. (Consumer Packaged Goods) practices and CRM technologies combined with strategic consulting expertise and the ability to drive successful growth initiatives," said Johannes Dorsch, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of CAS Americas. "We're delighted to have this domain expert on our team whose appointment not only underscores our commitment to CPG companies but will effectively advance the preeminent positions of our customers and partners." As vice president of CAS Americas, Forhez will serve as a resident expert on analytical CRM processes and technologies. He will provide strategic counsel to CAS customers and prospects in the area of sales and marketing automation, and a range of emerging technologies and market trends in the areas of Trade Promotion Management, Category Management and Retail Execution. About Michael Forhez Michael Forhez' 20-plus years in sales, marketing and management have been devoted to advancing enterprise marketing software solutions for consumer goods companies and their retail partners. And, his career is distinguished by a number of industry firsts. Prior to joining CAS Americas, Michael spearheaded the development of SAS' first CPG Practice, which he designed and launched. At SAS, he helped customers successfully align industry needs such as demand/supply chain management, price optimization, market mix modeling and RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. with marketing and product development plans. As vice president of Business Development at Boston-based Customer Analytics he was responsible for winning the company's first vertical market clients. And, he has developed and implemented the first vertical-specific sales and marketing systems for a number of other companies where he held executive positions. Early in his career, Forhez held various assignments in sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , category management, trade promotion management and loyalty marketing with industry-leading companies such as Revlon, Unilever, Information Resources Inc., and Kraft General Foods. Forhez, who earned his B.A. from the College of New Jersey and has completed a number of professional development programs, resides in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Recognized as an industry expert in consumer products, Forhez is often cited in industry publications and is a sought-after thought leader within the CPG community. About CAS CAS is the leading, global provider of enterprise sales and marketing solutions for the CPG industry. With 20 years CPG-specific experience, CAS has deep expertise in Trade Promotions Management, Category Management, and Retail Execution, which has been applied to CPWerx(TM). Fully automating and integrating CPG best-practice processes, CPWerx supports the full spectrum of sales and marketing enterprise wide. CAS customers include leading CPG companies worldwide such as Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , Coty, Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California. It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, , Electrolux, Heineken, Henkel, Kraft Foods, Johnson & Johnson, Miller Brewing, and Minute Maid. CAS has its global headquarters in Germany with offices throughout Europe, the United Kingdom, Singapore, Australia and Hong Kong with its North American headquarters located in Atlanta, GA. URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : www.cas.com. CAS and CPWerx are trademarks of CAS GmbH. Other product or service names mentioned herein are the trademarks of their respective owners. |
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