CPE Leaders Join Motive to Advance TR-069 Standard; 23 Vendors Now Interoperable with Motive Home Device Manager.

AUSTIN, Texas -- Motive, Inc. (OTC: MOTV), the leading provider of broadband management software, today announced that ten additional customer premises equipment (CPE) providers and technology manufacturers have products that are interoperable with Motive Home Device Manager, the company's remote device management product based on the DSL Forum TR-069 standard. These vendors are 2Wire, 3Com, Centillium, D-Link, Gatespace, Huawei, NETGEAR, Telsey, Zhone Technologies and ZTE.

Today, 23 of the world's top CPE vendors and technology manufacturers participate in the MotiveSmart(TM) Verification Program, an initiative that ensures Motive and its partners support the evolving interoperability requirements of service providers to more flexibly and cost-effectively deploy and manage next-generation triple play services. Previously announced industry leaders that have achieved interoperability with Motive software include Actiontec, Broadcom, Conexant, Jungo, Linksys, Netopia, Philips, Siemens, SMC Networks, Texas Instruments, Thomson, Westell and ZyXEL Communications.

Motive has a long history of leadership in industry organizations, such as the DSL Forum and the Home Gateway Initiative, that influence the development, communication and implementation of broadband standards. This industry leadership, combined with Motive's experience in deploying more than 100 different device platforms for more than 40 service providers worldwide, makes its CPE partner program the clear choice for leading-edge equipment vendors and manufacturers.

"In looking at the developing market for managed residential gateways and set-top boxes, Thomson has selected Motive as a strategic partner for interoperability between Thomson CPEs and Motive Home Device Manager," said Francois Josserand, Thomson Telecom's general manager for business development and partnerships. "Our partnership has demonstrated that TR-069-enabled home routers and remote management solutions, offered by best-of-breed technology providers like Thomson and Motive, constitute the basis for an architecture that the broadband market finds compelling."

Through the MotiveSmart Verification Program, Motive and CPE vendors work together to build the standards-based functionality into devices that support the remote management -- activation, support and ongoing upgrade -- of next generation services such as Voice over IP and IPTV. This helps providers reduce the time to market for new services without increasing the operational overhead required to support them.

"True interoperability with device management specifications like TR-069 is pivotal to a service provider's ability to roll out next-generation triple play services," says RJ Brideau, Motive's vice president of business and channel development. "The interoperability provided through Motive's CPE partner program gives clear value to service providers who will benefit from a comprehensive hardware-software solution that leverages automated management capabilities to drive service adoption."

To learn more about how to become interoperable with all Motive products through the MotiveSmart(TM) Verification Program, visit http://www.motive.com/partners/cpepartnerprogram.asp.

About the MotiveSmart(TM) Verification Program

The MotiveSmart Verification Program uses standards verification testing to enable partners to rapidly develop, market and sell CPE that leverages Motive's industry leading service management products. These products represent world-class solutions for broadband service providers that are bringing new digital home services to market. Motive's unique approach to device testing begins by testing baseline interoperability of CPE with industry standards such as SNMP, UPnP and the DSL Forum's TR-069, TR-064 and TR-104. The program then builds on that foundation to ensure that Motive and its partners can support the real needs of broadband service providers all over the world.

About Motive, Inc.

Motive, Inc. (OTC: MOTV) has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 45 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

This press release contains forward-looking statements that involve risks and uncertainties relating to home networking services, the need for customer service and the expected benefits of our products. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers' ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for our customers' subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.