CPAs find new profit in payroll: online technology decreases work, increases revenue.

For CPAs, new Internet technologies have changed the practice of payroll, causing many professionals to re-think their attitudes about it.

This is good news for small businesses, who want their CPA to handle everything from accounting to taxes to payroll. According to a National Payment Corporation Survey, 90% of small businesses prefer that their CPA handle their payroll.

Profitability is Key

In the past, CPAs have shunned client payroll services, and referred clients away to traditional payroll service bureaus. In a survey by Evans Research Associates, 31 percent of public accountants chose "lack of profitability" as the reason for not providing payroll to their clients.

Online Systems Relieve Payroll Headaches

This attitude is changing with the arrival of new Internet-enabled technologies. CPAs are discovering that they can easily build a profitable payroll practice without an upfront investment. Today's technologies enable CPAs to offer payroll services with no software installation and no ongoing maintenance.

Real-time Access Improves Client Collaboration 

With traditional software, only one person could access payroll data at one time, making it hard to work with clients. Additionally, the program was either on the CPA's computer or the client's, making it impossible to manage payroll tasks remotely.

With online systems, clients and their CPAs can seamlessly collaborate, each viewing and entering data into the same payroll account from different locations.

PayCycle Makes Payroll Easy

PayCycle's Accountant Program is designed to help CPAs build a profitable payroll practice without adding more staff or new expertise.

Step-by-step, the company's online solution walks users through the entire payroll process from paychecks to W2's. E-mail reminders and online To Do lists keep track of upcoming deadlines. Electronic payments and filings make tax time a breeze.

Geared To the Needs of CPAs

PayCycle offers CPAs a firm-branded Website for their clients to access. This allows CPAs to easily share payroll tasks with clients, such as payday entries.

The program also includes practice management aids, customized marketing materials, toll-free support with payroll experts, and free web-based training in the simple procedures used to run a PayCycle account.

Stronger Client Relationships = Greater Profits

Compared to do-it-yourself software programs that are cumbersome to update, or third-party services that can easily cost thousands of dollars, PayCycle's streamlined approach is revolutionary.

With minimal expense, no training required and just a few minutes needed to do a typical payroll, CPAs are discovering that PayCycle provides a valued service for their small business clients while adding a profitable revenue stream for the firm. Many find that payroll is the "hook" to cross-sell other services, leading to additional profit.

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ALL-INCLUSIVE DEEPLY DISCOUNTED PRICING

With PayCycle's Wholesale Program for Accounting Professionals, each client costs just $14.99 per month.

The low monthly fee covers the first five employees per client. Each additional employee per client costs 25 cents per month.

There are no additional fees. Direct deposit, extra payroll runs, reports, and toll-free support are all included.

SEE HOW IT WORKS

Register for a free 30 minute online seminar to learn how PayCycle can meet your firm's payroll needs.

Space is limited. Reserve your spot today at www.payrollwebinar.com

Jim Heeger is the chief executive and president of PayCycle, Inc., the leader in on-demand payroll for CPAs who serve small business clients.