CPA PrimePlus Marketing ToolKit. (Eldercare/PrimePlus).

The AICPA recently rebranded its CPA ElderCare Service as CPA PrimePlus Service.

The CPA PrimePlus Service is a broader-based brand, used to market a wider range of financial and lifestyle management services to mature adults.

The AICPA has released the CPA PrimePlus Services Marketing ToolKit, complete with a marketing guide and marketing plan template. Each set of materials includes ads; client brochures and brochure insert cards; two sample introductory letters; a PowerPoint presentation; and electronic logo files. To learn more about the brand, visit www.aicpa.org/assurance/eldercare/index.htm.